Marketing Blog & News

DM News Tool Box: Telemarketing & Our Economy

Question: As the economy makes budget cuts inevitable, what is the most effective use of business-to-business telemarketing?

Answer: Companies that align their telemarketing activities closely with sales and driving business will increase their telemarketing dollars,” responds Kathy Rizzo, Continue reading →

Kathy Rizzo

December 9, 2008

TeleNet News

Jack Henry & Associates Finds Success with TeleNet’s Lead Generation Program

Overview

Since 1976, Jack Henry & Associates has provided information technology systems to financial institutions. More than 30 years of business is quite a feat in an industry known for start-up technology companies that often fail and a significant number Continue reading →

TeleNet Marketing

December 4, 2008

Success Stories

Open Ended Questions: The Key to Conversation and Lead Generation Success

One of the most important steps in executing a successful lead generation campaign is the development of an effective script. Often, there is a tendency to get bogged down with questions that are focused on uncovering specific data points. Too Continue reading →

TeleNet Marketing

December 4, 2008

Marketing Blog

Telemarketing Lead Generation: Beyond Statistical Measurability

In today climate of marketing accountability, the measurability of telemarketing makes it an attractive component for any lead generation program. Marketers are effectively using front-end (i.e. cost per lead, cost per appointment, cost per attendee) and back-end (i.e. cost per Continue reading →

TeleNet Marketing

November 21, 2008

Marketing Blog

The Five Most Read Lead Generation Tips & Best Practices

As Thanksgiving approaches, I’d like to take a moment to thank our readers for subscribing to our telemarketing best practice blog. Our subscription base has more than doubled over the last two months! We are thrilled that you take a Continue reading →

TeleNet Marketing

November 13, 2008

Marketing Blog

How to Position Your Company Beyond the “Right Now”

Kathy comments about the role of Teleservices during economic struggle last week got me to thinking about how our calls have changed as a result of recent uncertainty. Specifically, we’ve needed to pay additional attention to the ways in which Continue reading →

TeleNet Marketing

November 5, 2008

Marketing Blog

Using Telemarketing to Shorten Your Sales Cycle

The economy is on everyone mind, both personally and professionally. I’ve had several clients ask about the role of Teleservices during this period of economic struggle. Last week, I provided some suggestions for how to focus your telemarketing dollars. Continue reading →

TeleNet Marketing

October 30, 2008

Marketing Blog

Building Databases and Uncovering Contacts : Leveraging the Internet With Telemarketing

Considering that over 60% of a telemarketing lead generation campaign success is directly attributed to the targeted database, it is evident how important data is to achieving desired results. Building and maintaining accurate contact databases is an ongoing challenge for Continue reading →

TeleNet Marketing

October 28, 2008

Marketing Blog

How to Keep (and even increase!) Telemarketing Lead Generation Budgets

At MarketingSherpa B2B Summit earlier this month, a survey of B2B marketers unveiled statistics relating to increasing or decreasing marketing budget by area. The report showed some trends. For instance, the majority of B2B marketers are planning to decrease dollars Continue reading →

TeleNet Marketing

October 23, 2008

Marketing Blog

The Importance of Lead Generation Goals: Setting, Communicating, & Tracking

Goals are the measurement of success. Without goals, how can you know if success was achieved? Thus, it is important to determine what success is and to communicate the goals necessary to achieve that success.

Goals are best created with Continue reading →

TeleNet Marketing

October 16, 2008

Marketing Blog

Marketing Blog & News

DM News Tool Box: Telemarketing & Our Economy

Jack Henry & Associates Finds Success with TeleNet’s Lead Generation Program

Overview

Open Ended Questions: The Key to Conversation and Lead Generation Success

Telemarketing Lead Generation: Beyond Statistical Measurability

The Five Most Read Lead Generation Tips & Best Practices

How to Position Your Company Beyond the “Right Now”

Using Telemarketing to Shorten Your Sales Cycle

Building Databases and Uncovering Contacts : Leveraging the Internet With Telemarketing

How to Keep (and even increase!) Telemarketing Lead Generation Budgets

The Importance of Lead Generation Goals: Setting, Communicating, & Tracking

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