Voice mail has been around for twenty-five years and yet today there is a new debate as to whether voice mail is worthwhile anymore. Articles published in the Boston Globe and NY Times, which question the use of the Continue reading →
One key element I’ve found that can be frequently overlooked in integrated marketing campaigns is the need to evaluate an effort full-scale, top to bottom, in order to identify what works and what doesn’t and to benchmark for future efforts. Continue reading →
Now more than ever, given the economic climate in the marketplace, make sure to have a primary objective for your call and be confident in your questioning. One reason agents may wander with questions is that they’re not prepared or Continue reading →
Knowing and maintaining each customer contact preference is an important part of our jobs as marketers. Contact preference is simply the way a contact wants to receive communication whether it is through email, mail, phone or any combination. It is Continue reading →
Four marketing experts, including TeleNet’s Vice President of Marketing, provide B2B insight on social media.
Rob Crumpler President and CEO, BuzzLogic
Social media is revolutionizing the nature of the business-to-business relationship. From searching for software to sharing success stories, Continue reading →
Seventy percent (70%) of completed interviews from telemarketing result in a “no opportunity” status. These are prospects that are qualified to buy, but they do not have a defined need, budget and/or focus to evaluate your solutions. Some people believe Continue reading →
If you’re not getting strong results from your telemarketing lists, take a look at your attempt strategy.
When I started in the business-to-business telemarketing industry fifteen years ago, the general rule of thought was that attempting a prospect more than Continue reading →
Isn’t the saying…our attitude is 90% of how we react to 10% of the “things” life throws at us? I believe a positive attitude can be everything when it comes to the work environment. I’ve been in the working world Continue reading →
