Marketing Blog & News

Have you ever hung up the phone wondering if the person called you simply to hear himself or herself talk? One of the most significant lessons learned by our agents during their initial call calibration sessions is that the best Continue reading →

Through the process of tele-qualifying marketing responders, contacts are called to determine decision-making authority and assessment of needs. For those who are not sales ready, you can provide them relevant content via email and add them to your nurturing strategy Continue reading →

We have seen some fabulous results come out of responder or presales campaigns over the years. Given the expense of in-person events and the increase in the web as a method for contacts to gather information prior to a purchase, Continue reading →

Reviewing recent campaign metrics for an outbound lead generation campaign aimed at 1,000 prospects that downloaded a whitepaper, I found some interesting cost statistics, which are worth sharing.

In this particular campaign, the telemarketing targeted approximately 1,000