With the new year into full swing (hard to believe it is end of March already), there will likely be someone that makes a career change to a different job. That change may manifest from a goal set in the Continue reading →
B2B call center training is evolving and becoming more sophisticated as organizations grow. Trainings need to be planned for the long-term and should stretch out beyond the initial new hire training to include; refresher courses, mentoring, follow up training to Continue reading →
In a previous blog posting How to Develop a Call Guide, I discussed various things to consider when compiling your B2B lead generation call guide. Strong opening statements, open-ended questions and developing strong information statements that leverage your solution Continue reading →
By rough calculation, I’ve heard somewhere in the neighborhood of 3,000 telemarketing calls in my years with TeleNet. In all of those calls, there is one key question I hear contacts ask over and over. One question that stands out Continue reading →
You’ve likely seen the industry statistics, which report the massive percentage of B2B tele-qualified leads that are not followed up on by Sales organizations – and then go on to purchase from a competitor. As we poll our own marketing Continue reading →
When developing a call guide for a telemarketing lead generation campaign, it is important to create value propositions, which can be used throughout your conversations. There are 3 ways that you achieve this:
In today fast-paced market place, sales strategies have evolved into campaigns that provide information quickly to as many people as possible. Marketers are experimenting in social media and other forms of viral marketing as a method of sharing more information Continue reading →
More and more telemarketing campaigns are utilizing a personalized one-to-one email component as part of the overall campaign strategy. Over the past several years TeleNet has built a proven-process for maximizing the effect of email on telemarketing results and we Continue reading →
If you are skeptical of the relevance of traditional marketing, or are even considering a replacement of traditional lead generation tactics with social media – think again. Traditional marketing remains critical to business-to-business marketing strategy, particularly in the area of Continue reading →
