Where has 2011 gone? It hard to believe we are winding down and about to close out another year. The hustle and bustle has begun this holiday season – planning parties, making holiday gift lists and putting up decorations. But Continue reading →
Through our Marketing Blog, we share a lot of calling strategies and techniques about our outbound calling campaigns. Today, I’d like to focus our attention to inbound campaigns and share a few tips about managing those programs.
Teleprospectors are encouraged to capture 4 key pieces of information when uncovering lead opportunities: Budget, Authority, Need and Timeframe. Often the teleprospector will get bogged down in uncovering these BANT details and lose sight of what really driving the prospect Continue reading →
A recent survey of B2B marketers shows that even with the increase of social media and online marketing, cold-calling remains prominent as a component of business-to-business lead generation strategies. In fact, a staggering ninety percent of best-in-class marketers, identified as Continue reading →
A recent survey of B2B marketers shows that even with the increase of social media and online marketing, cold-calling remains prominent as a component of business-to-business lead generation strategies. In fact, a staggering ninety percent of best-in-class marketers, identified as Continue reading →
If you’re like me, then you feel as though 2011 has come and gone in the blink of an eye. TeleNet, and many of our clients, operate under a calendar fiscal year, which puts us almost in the middle of Continue reading →
Regardless of the industry, data is an essential component to any company operation. Even though the types of data elements relevant to a manufacturing plant might be different than the types of data elements associated with a b-to-b telemarketing agency, Continue reading →
As I mentioned in my previous blog entry, a qualified list is one of the four key elements that most often impact the success of lead generation campaigns – sometimes by a factor of 50 percent or more. I Continue reading →
There a tremendous amount of content on the web regarding lead generation and teleprospecting. At times the information can be overwhelming, and certainly no one has the time to read everything. Here are just a few articles that I think Continue reading →
