It only October, yet the holiday ads are already on the television and decorations are popping up in the store windows already. Thanksgiving and the December holidays will be here before we know it.
Many marketing organizations are placing a stronger emphasis on the role of teleprospecting as a component of their business-to-business lead generation strategies. Perhaps one of the driving reasons behind this increase is the strong endorsement that teleprospecting received earlier this Continue reading →
Regardless of the industry or occupation, the importance of maintaining one skills in addition to continuing to learn is imperative; this is particularly significant for individuals within (or entering) the world of Information Technology (IT). Regardless of the area within Continue reading →
Often I see various starting points for data when executing B2B sales and marketing campaigns. The spectrum ranges from a newly cleansed list of contacts & verified phone numbers to a spreadsheet with only a list of account names. Regardless Continue reading →
I recently read an article by Monique Honaman, partner in the ISHR Group which provides leadership assessment, development and coaching services. They have created a model called GUIDE Coaching. I found it particularly interesting since our call center is filled Continue reading →
Last April I wrote an article on our blog, which discussed the key pitfalls and recommendations for setting a next step between a qualified lead and the sales organization. Now, I’d like to follow-up with some additional successful tactics Continue reading →
