Marketing Blog & News

Three Aspects of Being an Effective Teleprospecting Trainer

Training is the first step in developing a telemarketing representative into an essential asset of a productive workforce. Combining the immense knowledge of the technology industry with the subtle nuances of lead generation and teleprospecting is no small feat to Continue reading →

Kathy Rizzo

May 14, 2013

Marketing Blog

How the Sales Follow-Up Process Impacts Teleprospecting ROI

I previously discussed the importance of involving the sales team as you embark on a telemarketing lead generation initiative, in Important Questions to Ask Your Sales Team for Teleprospecting Success. It equally important for marketing (and the teleprospecting team) Continue reading →

Kathy Rizzo

April 23, 2013

Marketing Blog

Skill Development – Encouraging the Agent to Become the Teacher

As part of our employee development at TeleNet, we offer our Marketing Communication Specialists (MCSs) the opportunity to participate in our agent leveling program. Within this program, MCSs are required to successfully participate and pass several skill development assignments and Continue reading →

Kathy Rizzo

April 19, 2013

Marketing Blog

APL Logistics Enjoys Winning Solutions and Results from Tele-Prospecting Program

COMPANY OVERVIEW

APL Logistics designs and operates global supply chains that deliver products worldwide. The company’s innovative end-to-end solutions use data connectivity for greater visibility and control. APL Logistics provides the resources necessary to support the entire supply chain. With Continue reading →

Kathy Rizzo

April 17, 2013

Success Stories

Building Your Lead Generation Teleprospecting Team – The Importance of Training

Previously, I discussed the importance of the lead generation team understanding their role in the sales pipeline. It is their job not to make the sale, but to uncover a need, generate interest, and pass that interest on to Continue reading →

Kathy Rizzo

April 2, 2013

Marketing Blog

Maximizing Responder Results with Telemarketing – Don’t Generate Responses in Vain!

Online media, direct mail, email blasts, banner ads – these are no small expense!! Make sure your dollars don’t go to waste by adhering to the following guidelines:

Telemarketing is key to the success of any overall lead generation strategy. Continue reading →

Kathy Rizzo

March 31, 2013

Marketing Blog

How to Evaluate and Select a B2B Teleprospecting Partner

Many marketing organizations are placing an emphasis on the role of teleprospecting as a component of their business-to-business lead generation strategy.

Perhaps one of the reasons behind that emphasis is the endorsement that teleprospecting has received from SiriusDecisions , a Continue reading →

Kathy Rizzo

March 19, 2013

TeleNet News

Teleprospecting at the Account Level – How to Avoid Common Pitfalls

When developing an outbound lead generation or lead nurturing campaign a key question to ask is whether the focus is going to be account-driven or contact-driven. We’ve found that there are some significant differences between how to approach, target, and Continue reading →

Kathy Rizzo

March 19, 2013

Marketing Blog

How to Utilize Teleprospecting to Turn Free Users into Paying Customers

In today economy a common strategy is to provide software and applications for free in hopes to get your brand name out there in the market-place.
A secondary goal (or arguably the primary) is to eventually get users to start Continue reading →

Kathy Rizzo

February 25, 2013

Marketing Blog

Teleprospecting to the Supply Chain

Promoting supply chain and logistics solutions via teleprospecting can produce very favorable results, as shown in TeleNet success story APL Logistics Enjoys Winning Solutions and Results from TeleProspecting Program. Successfully approaching this market requires an understanding of the way Continue reading →

Kathy Rizzo

February 19, 2013

Marketing Blog

Marketing Blog & News

Three Aspects of Being an Effective Teleprospecting Trainer

How the Sales Follow-Up Process Impacts Teleprospecting ROI

Skill Development – Encouraging the Agent to Become the Teacher

APL Logistics Enjoys Winning Solutions and Results from Tele-Prospecting Program

COMPANY OVERVIEW

Building Your Lead Generation Teleprospecting Team – The Importance of Training

Maximizing Responder Results with Telemarketing – Don’t Generate Responses in Vain!

How to Evaluate and Select a B2B Teleprospecting Partner

Teleprospecting at the Account Level – How to Avoid Common Pitfalls

How to Utilize Teleprospecting to Turn Free Users into Paying Customers

Teleprospecting to the Supply Chain

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