The term “best practice” is widely used and considered a business buzzword. However, there is no universal definition of a best practice. It can be a method, a technique, a process or an activity which has proven to be the Continue reading →
Several years ago IBM coined the acronym “BANT” when training their sales team on what they should look for in a qualified lead (BANT = Budget + Authority + Need + Timeframe). Many B2B marketing departments and agencies are now Continue reading →
There are many tactics and components of lead generation such as online media, email, and teleprospecting. The success of these tactics is largely based on the relevancy of the content and messaging. Marketers should consistently create and curate valuable content Continue reading →
Your telemarketing agency can offer more value from your online media syndication than just lead qualification. Since it is the telemarketing agency that is ultimately connecting with the responses generated by the syndication, they can be useful sources of recommendations Continue reading →
The Federal Government fiscal year begins on October 1st. Therefore, fall and winter are typically peak planning periods for purchases that will take place in spring & summer. Based on our experience targeting this market, we work to align teleprospecting Continue reading →
There’s certainly no shame in coming from behind to win a big race. In the business world, however, we can all pretty much agree it’s better just to start strong out of the gate. Much of a teleprospecting campaign’s success Continue reading →
In October 1999, Gregg Garrett, Jay Burgdorf and Kathy Rizzo started TeleNet Marketing Solutions as the company’s only employees, equipped with a short list of leads, a 1,200-square-foot call center, a holistic approach to lead generation and five core values: Continue reading →
