When launching a lead generation program, most marketers know that the single most important element is their targeted list. So, if data is the most critical element for lead generation, what is most critical element for lead nurturing? Content. In Continue reading →
The ability to effectively handle objections is without doubt the single biggest factor in successful lead generation. Often a prospect says they do not need your solution or services, even before you have had the chance to discuss their potential Continue reading →
To further illustrate the point that Jon Plant outlined in his blog posting on May 7th regarding critical business issue (CBI) voice mail strategies, we’ve decided to provide an example that we would use if calling a contact Continue reading →
With the magnitude of voice mails reached during the telemarketing process, sending personalized emails to prospects that you are unable to reach can be a very effective way to solicit a next step. Additionally, email is an important element of Continue reading →
There been a lot of talk here lately about the importance of using business issues and challenges to communicate with your prospects on a level that carries meaning and value for them. This is a crucial element to a successful Continue reading →
Following Melissa Joffrion April 29th blog entry regarding appointment-setting techniques, I received a question from one of my industry colleagues asking if high-end hooks are truly beneficial when developing qualified appointments via telemarketing. I’ll share my answer with everyone,
When developing a lead nurturing campaign, you must make sure you have a well defined marketing matrix. Once you have performed a baseline qualification of your leads and have crafted value propositions which uniquely position your service/product, it time Continue reading →
When presented with the question of whether you want high quality leads or a high quantity of leads, how would you respond? While there are strong arguments for both sides, if you are like many marketers and sales managers, you Continue reading →
The voice mail messaging strategy, frequently overlooked by marketers, is one of the most critical components of an outbound telemarketing lead generation program. Regardless of the quality of your targeted list, you ultimately are challenged with connecting
