Marketing Blog Archives - Page 37 of 40 - TeleNet Marketing Solutions

Successful Lead Generation Tactic: Engage The Gatekeepers!

In Melissa Joffrion recent blog entry, titled Lead Generation to C-Level Executives, she offers tips on how to effectively reach out to C-level Executives and other important decision makers. Melissa touches on the importance of gatekeepers and how you Continue reading →

TeleNet Marketing

July 14, 2008

Marketing Blog

Direct Mail & Telemarketing: How to Reinforce Your Message & Generate Leads

Several months ago, we released the results of our telemarketing best in class survey of high-tech marketers. One of the most interesting discoveries was that a majority (63.4 percent) of our

TeleNet Marketing

July 14, 2008

Marketing Blog

Lead Generation to C-level Executives: How to be top mind and in front of executives

Many organizations are hesitant to telemarket to C-level executives. The perception is that they are difficult to reach and not interested in the message. Although this can be true, there are effective ways to communicate with this audience. Below are Continue reading →

TeleNet Marketing

July 2, 2008

Marketing Blog

Telemarketing’s Role in a Struggling Economy

Tuning into a webinar hosted by Firstwave last week, I heard a new statistic quoted by BearingPoint’s Global Director of Integrated Marketing, Paul Dunay: “B2B marketers are reporting a 60% increase in the length of the buy cycle because of Continue reading →

TeleNet Marketing

June 26, 2008

Marketing Blog

What You Should Consider Before Launching an Appointment Setting Telemarketing Campaign (Part 2)

In a recent blog post, Melissa Joffrion provided some insight into the program components that should be considered before outsourcing an appointment setting campaign or launching one internally (view her post What You Should Consider Before Launching an Appointment Setting Continue reading →

TeleNet Marketing

June 23, 2008

Marketing Blog

You Must Remember This: A Lead Generation List is just a List. Or is it?

Often, one of the most challenging parts of executing a lead generation marketing campaign, whether it is email, mail, telemarketing or any combination of the three, is the targeted list. Where will you get it, what data should be in Continue reading →

TeleNet Marketing

June 18, 2008

Marketing Blog

The Human Touch of Lead Nurturing

Have you ever developed a meaningful relationship with someone without ever speaking with him/her? Most likely the answer is no. When developing a relationship – in personal or business life – it critical to engage in verbal communication in order Continue reading →

TeleNet Marketing

June 16, 2008

Marketing Blog

Use of “Pain Probing” in Lead Generation and Nurturing Telemarketing

Pain probing, you ask, what is that? It is an essential part of lead generation and nurturing telemarketing that helps uncover the

TeleNet Marketing

June 10, 2008

Marketing Blog

Lead Nurturing: What is Most Critical?

When launching a lead generation program, most marketers know that the single most important element is their targeted list. So, if data is the most critical element for lead generation, what is most critical element for lead nurturing? Content. In Continue reading →

TeleNet Marketing

June 6, 2008

Marketing Blog

Telemarketing Lead Generation Call Techniques: Objection Handling

The ability to effectively handle objections is without doubt the single biggest factor in successful lead generation. Often a prospect says they do not need your solution or services, even before you have had the chance to discuss their potential Continue reading →

TeleNet Marketing

June 4, 2008

Marketing Blog

Marketing Blog Archives - Page 37 of 40 - TeleNet Marketing Solutions

Successful Lead Generation Tactic: Engage The Gatekeepers!

Direct Mail & Telemarketing: How to Reinforce Your Message & Generate Leads

Lead Generation to C-level Executives: How to be top mind and in front of executives

Telemarketing’s Role in a Struggling Economy

What You Should Consider Before Launching an Appointment Setting Telemarketing Campaign (Part 2)

You Must Remember This: A Lead Generation List is just a List. Or is it?

The Human Touch of Lead Nurturing

Use of “Pain Probing” in Lead Generation and Nurturing Telemarketing

Lead Nurturing: What is Most Critical?

Telemarketing Lead Generation Call Techniques: Objection Handling

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