Marketing Blog Archives - Page 19 of 40 - TeleNet Marketing Solutions

Think Ahead: Gather the Best Market Intelligence from a Teleprospecting Campaign

When initiating a new B2B teleprospecting campaign, you may be thinking about the following questions:

What is the most effective opening statement to get a prospect to take the initial call?
What questions should we ask to get a prospect Continue reading →

June 6, 2012

Lead Nurturing — The importance ongoing communication

Lead nurturing is a key tool for successful telemarketing initiatives. Staying in touch with prospects, even where an opportunity may not yet exist, is crucial to building brand awareness and improving your organization reach in the market.

Below are a Continue reading →

TeleNet Marketing

May 23, 2012

Marketing Blog

Leveraging Data from Teleprospecting Campaigns

When utilizing Teleprospecting as a sales strategy, whether internally or utilizing a 3rd party vendor, it is easy to fall into the trap of defining success strictly on the basis of qualified leads uncovered during a campaign. While qualified leads Continue reading →

TeleNet Marketing

May 10, 2012

Marketing Blog

More Tips for Teleprospecting Success

As a continuation of my previous post Tips for Teleprospecting Success, following are four more valuable tips to achieving success when teleprospecting.

DO YOUR HOMEWORK
Learn about your target audience. Understanding how your message will resonate with the target Continue reading →

TeleNet Marketing

May 7, 2012

Marketing Blog

Integrating Teleprospecting Tactics into Your Email Campaigns

When the word

TeleNet Marketing

April 30, 2012

Marketing Blog

Lead Generation Alternate Performance Indicators

My clients often ask me how I measure ongoing performance for lead generation campaigns. The obvious answer for most would be closed/won deals. Indeed, this is the ultimate success measurement but there are additional ways of gauging progress and performance Continue reading →

TeleNet Marketing

April 24, 2012

Marketing Blog

Considerations for Successful Appointment Setting Campaigns

At TeleNet, we run a wide variety of different types of appointment setting campaigns , most with great success. As program managers, some of us tend to approach these campaigns with trepidation, as they are never without challenge, but successful Continue reading →

TeleNet Marketing

April 17, 2012

Marketing Blog

Give Sales What They Want – Truly Qualified Leads

Recently, Chief Marketer published an article reporting on results from a B2B Survey underwritten by Pardot in an article titled, Lead Management (And Data) Practices Vary Among B2B Marketers . The article highlights the great variation among B2B marketers with Continue reading →

TeleNet Marketing

April 16, 2012

Marketing Blog

The Best of Q1 – Top Five

During the first quarter of 2012, the Internet has been packed with articles and valuable advice to help B2B marketers start their lead generation and teleprospecting activities off on the right foot. Here are just a few articles (and one Continue reading →

TeleNet Marketing

April 3, 2012

Marketing Blog

How to Improve the Lead-to-Sales Handoff

Does this describe a familiar situation?

As a marketer, you create an effective demand generation campaign, which peaks the interest of your prospects and entices them to respond. Those responses are sent directly to your trained telequalification team, who works Continue reading →

TeleNet Marketing

March 29, 2012

Marketing Blog

Marketing Blog Archives - Page 19 of 40 - TeleNet Marketing Solutions

Think Ahead: Gather the Best Market Intelligence from a Teleprospecting Campaign

Lead Nurturing — The importance ongoing communication

Leveraging Data from Teleprospecting Campaigns

More Tips for Teleprospecting Success

Integrating Teleprospecting Tactics into Your Email Campaigns

Lead Generation Alternate Performance Indicators

Considerations for Successful Appointment Setting Campaigns

Give Sales What They Want – Truly Qualified Leads

The Best of Q1 – Top Five

How to Improve the Lead-to-Sales Handoff

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