My clients often ask me how I measure ongoing performance for lead generation campaigns. The obvious answer for most would be closed/won deals. Indeed, this is the ultimate success measurement but there are additional ways of gauging progress and performance Continue reading →
At TeleNet, we run a wide variety of different types of appointment setting campaigns , most with great success. As program managers, some of us tend to approach these campaigns with trepidation, as they are never without challenge, but successful Continue reading →
During the first quarter of 2012, the Internet has been packed with articles and valuable advice to help B2B marketers start their lead generation and teleprospecting activities off on the right foot. Here are just a few articles (and one Continue reading →
As a marketer, you create an effective demand generation campaign, which peaks the interest of your prospects and entices them to respond. Those responses are sent directly to your trained telequalification team, who works Continue reading →
Smartphones are making it easier and easier for people to communicate. From a late night e-mail to the data analysis of last month sales figures, smartphones are literally emerging into powerful and practical business tools. With the capability of accessing Continue reading →
We plan for the weekend. We plan for retirement. We plan for all sorts of things in our lives and jobs. Planning is a tried and true action for success. It allows us to think of a variety of scenarios Continue reading →
There have been numerous posts on how to make teleprospecting calls more conversational while maintaining some level of control over the route the call takes. Using a call guide is an excellent method for achieving a targeted conversation, however
As you begin your year, and are planning what marketing/sales efforts to execute, or already launching; you are likely wondering how you will accomplish your goals. For many, resource choices include leveraging a third-party teleprospecting partnership. As you evaluate partnership Continue reading →
