Last April I wrote an article on our blog, which discussed the key pitfalls and recommendations for setting a next step between a qualified lead and the sales organization. Now, I’d like to follow-up with some additional successful tactics Continue reading →
We spend a lot of time working with our clients to help them develop call guides. This involves determining what information sales reps would like to have about a prospect prior to meeting with them, and determining the best way Continue reading →
Producing sales opportunities is the goal of every Demand Generation campaign. Whether it is BANT qualified, foot-in-door or face-to-face appointments, marketing performance is often gauged on the number of leads provided. However, the quantity of leads only tells a portion Continue reading →
The reporting facet of a professional B2B telemarketing campaign is one of the most critical components of a campaign. Useful reports can intelligently provide valuable internal and external data metrics, which can be employed to assist in a variety of Continue reading →
Targeting the US Federal Government with teleprospecting is much different than targeting the private sector. Here are several factors to consider when making your marketing plans for US Federal Government agencies:
While performing the routines of life at home one day,washing, folding, putting clothes away, dusting, etc., I thought about how productive I feel completing a list of
