We spend a lot of time working with our clients to help them develop call guides. This involves determining what information sales reps would like to have about a prospect prior to meeting with them, and determining the best way Continue reading →
Producing sales opportunities is the goal of every Demand Generation campaign. Whether it is BANT qualified, foot-in-door or face-to-face appointments, marketing performance is often gauged on the number of leads provided. However, the quantity of leads only tells a portion Continue reading →
The reporting facet of a professional B2B telemarketing campaign is one of the most critical components of a campaign. Useful reports can intelligently provide valuable internal and external data metrics, which can be employed to assist in a variety of Continue reading →
Targeting the US Federal Government with teleprospecting is much different than targeting the private sector. Here are several factors to consider when making your marketing plans for US Federal Government agencies:
While performing the routines of life at home one day,washing, folding, putting clothes away, dusting, etc., I thought about how productive I feel completing a list of
Lead nurturing is a key tool for successful telemarketing initiatives. Staying in touch with prospects, even where an opportunity may not yet exist, is crucial to building brand awareness and improving your organization reach in the market.
When utilizing Teleprospecting as a sales strategy, whether internally or utilizing a 3rd party vendor, it is easy to fall into the trap of defining success strictly on the basis of qualified leads uncovered during a campaign. While qualified leads Continue reading →
As a continuation of my previous post Tips for Teleprospecting Success, following are four more valuable tips to achieving success when teleprospecting.
DO YOURHOMEWORK Learn about your target audience. Understanding how your message will resonate with the target Continue reading →
