The SEI Advisor Network provides independent advisors with outsourced wealth management platforms that are designed to meet the demands of a new generation of wealthy clients. In an evolving wealth management industry, the Advisor Network offers an end-to-end process Continue reading →
Chances are that you’ve heard of the term “lead nurturing” and are even using it – to some degree – within your marketing and sales strategy. Lead nurturing is supremely valuable to ensure long-term leads and qualified prospects do not Continue reading →
Chances are that you’ve heard of the term “lead nurturing” and are even using it – to some degree – within your marketing and sales strategy. Lead nurturing is supremely valuable to ensure long-term leads and qualified prospects do not Continue reading →
What are some of the best practices in lead-nurturing? Kathy Rizzo, VP of marketing at TeleNet Marketing Solutions recommends telemarketing, "to call and ask pointed questions about prospects’ business challenges, “pains” and priorities, which will provide the information necessary to Continue reading →
Answer: First, my advice is not to spend time and money creating graphic-rich HTML e-mails. A lead nurturing strategy is based on a relationship-building approach. Therefore, the best way to integrate e-mail to your existing telemarketing strategy is to develop Continue reading →
For years Marketing Managers have thought that calling a prospect more than three or four times brought about diminishing returns. Thus, they would hire an external agency or use an internal call center and provide a prospect list with instructions Continue reading →
For years Marketing Managers have thought that calling a prospect more than three or four times brought about diminishing returns. Thus, they would hire an external agency or use an internal call center and provide a prospect list with instructions Continue reading →
Marketers have so many fancy online options at their fingertips, they forget how useful (and successful) telemarketing can be for lead generation. So many don’t follow the right rules or give up too soon.
TeleNet Marketing Solutions continued to expand its existing client roster in the first half of 2007 with the addition of six new clients. The new clients and the renewal and expansion of programs for current clients led to a 32 Continue reading →
The term “lead nurturing” is commonly seen and heard in marketing publications, in marketing blogs and at B2B marketing events. Defined as “a relationship-building approach utilizing multiple media to provide relevant information tailored to prospects while engaging in an ongoing Continue reading →
