TeleNet Marketing, Author at TeleNet Marketing Solutions

Is the Government Stimulus Working For You

When the government stimulus package came out a few months ago, like many marketers, I wrote a blog outlining several steps to take in order to refocus telemarketing efforts on key industries: government, healthcare and education – Government Stimulus – Continue reading →

TeleNet Marketing

September 21, 2009

Marketing Blog

Gatekeepers: Strategies That Work

As some of you know, one of the single most challenging factors in lead generation is dealing with the Gatekeepers. These are individuals, more commonly known as administrative assistants, operators, etc, who guard the communication lines of the decision makers Continue reading →

TeleNet Marketing

September 16, 2009

Marketing Blog

Lead Generation Call Technique –

When it comes to making an effective B2B lead generation telemarketing call, there are several keys to consider:

Pre-qualify the contact you are calling to ensure you are talking to the right person. A lot of time can be wasted Continue reading →

TeleNet Marketing

September 8, 2009

Marketing Blog

New Debate- To Leave a Voice Mail or Not

Voice mail has been around for twenty-five years and yet today there is a new debate as to whether voice mail is worthwhile anymore. Articles published in the Boston Globe and NY Times, which question the use of the Continue reading →

TeleNet Marketing

August 28, 2009

Marketing Blog

Evaluating Results of Integrated Campaigns

One key element I’ve found that can be frequently overlooked in integrated marketing campaigns is the need to evaluate an effort full-scale, top to bottom, in order to identify what works and what doesn’t and to benchmark for future efforts. Continue reading →

TeleNet Marketing

August 27, 2009

Marketing Blog

Be Prepared – Avoid Just Checking In and Instead Become a Valuable Resource

Now more than ever, given the economic climate in the marketplace, make sure to have a primary objective for your call and be confident in your questioning. One reason agents may wander with questions is that they’re not prepared or Continue reading →

TeleNet Marketing

August 10, 2009

Marketing Blog

Top 5 Program Considerations for Telemarketing Lead Generation Success

Recently, Art Sobczak featured a blog post titled My Unbreakable Rules of Sales in his Telesales Blog. The post essentially lists a number of sales

TeleNet Marketing

August 6, 2009

Marketing Blog

Understanding Customer Contact Preferences

Knowing and maintaining each customer contact preference is an important part of our jobs as marketers. Contact preference is simply the way a contact wants to receive communication whether it is through email, mail, phone or any combination. It is Continue reading →

TeleNet Marketing

August 4, 2009

Marketing Blog

Why Profiling Your Prospects via Telemarketing Makes Sense

Seventy percent (70%) of completed interviews from telemarketing result in a “no opportunity” status. These are prospects that are qualified to buy, but they do not have a defined need, budget and/or focus to evaluate your solutions. Some people believe Continue reading →

TeleNet Marketing

July 23, 2009

Marketing Blog

TeleNet Marketing, Author at TeleNet Marketing Solutions - Page 25 of 37

Is the Government Stimulus Working For You

Gatekeepers: Strategies That Work

Lead Generation Call Technique –

New Debate- To Leave a Voice Mail or Not

Evaluating Results of Integrated Campaigns

Be Prepared – Avoid Just Checking In and Instead Become a Valuable Resource

Top 5 Program Considerations for Telemarketing Lead Generation Success

Understanding Customer Contact Preferences

B-to-B Marketers Connect with Social Media

Why Profiling Your Prospects via Telemarketing Makes Sense

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