While the end of the year can be quite hectic due to professional and personal obligations, the beginning of a new year is a great time for planning and optimizing your telemarketing lead generation initiatives.
Although there’s been plenty of attention lavished on digital and social marketing this year, traditional direct-marketing channels remain robust when exploited correctly. Outbound telephone marketing fits neatly into this category, according to Hewlett-Packard Co., which has increased its commitment to Continue reading →
We see many companies withdraw their telemarketing efforts at the end of the year due to the holiday season. However, this is not always necessary, as we’ve seen some great results when targeting certain customers and industries. While certainly some Continue reading →
Marketing departments need quality data in order to consistently contribute to the company’s revenue stream. Yet most organizations struggle finding the time and expertise to develop and maintain their data. While time consuming, Continue reading →
When presented with the option of receiving high quality leads or a large quantity of leads, how would you respond? If you are like many marketers and sales managers within today’s economy, you probably really and truly want to have Continue reading →
Last week, Jon provided some great tips on developing a telemarketing call guide. One of the key points provided was that a guide allows for flexibility in ways that a script just can’t. If telemarketing is anything, it is unpredictable. Continue reading →
It easy to develop rapport with someone when you are face to face. Making eye contact or a friendly handshake are things that can help build that connection. In order to develop into an effective lead generation agent, you must Continue reading →
With each cold call that is made, the telemarketer has an ideal conversation in his/her mind, including an opening, probing questions, value messaging and a closing. A key component to every Lead Generation campaign is the calling script. However, a Continue reading →
Many marketers, working to better align marketing and sales efforts, are challenged with keeping Sales engaged in a meaningful way and getting the feedback needed to optimize the performance and results of telemarketing lead generation programs. Beyond getting Sales’ input and
