Marketing departments need quality data in order to consistently contribute to the company’s revenue stream. Yet most organizations struggle finding the time and expertise to develop and maintain their data. While time consuming, Continue reading →
When presented with the option of receiving high quality leads or a large quantity of leads, how would you respond? If you are like many marketers and sales managers within today’s economy, you probably really and truly want to have Continue reading →
Last week, Jon provided some great tips on developing a telemarketing call guide. One of the key points provided was that a guide allows for flexibility in ways that a script just can’t. If telemarketing is anything, it is unpredictable. Continue reading →
It easy to develop rapport with someone when you are face to face. Making eye contact or a friendly handshake are things that can help build that connection. In order to develop into an effective lead generation agent, you must Continue reading →
With each cold call that is made, the telemarketer has an ideal conversation in his/her mind, including an opening, probing questions, value messaging and a closing. A key component to every Lead Generation campaign is the calling script. However, a Continue reading →
Many marketers, working to better align marketing and sales efforts, are challenged with keeping Sales engaged in a meaningful way and getting the feedback needed to optimize the performance and results of telemarketing lead generation programs. Beyond getting Sales’ input and
Data analysis is an important component of telemarketing strategies. Our program team is constantly analyzing data obtained throughout our calling efforts in order to make appropriate recommendations based on hard statistics. While obtaining feedback from your telemarketers and listening to Continue reading →
High-tech manufacturing and integration usually involves growing and moving through partners, and since there are severe market peaks and valleys in that industry- outsourcing marketing efforts makes good sense.
A challenge that marketers face is handling the inevitable peaks and Continue reading →
Most of us understand the impact of multi-touch campaigns using multiple media. However, telemarketers, as well as sales reps, can still overlook the simple impact of following a telemarketing voice mail with an immediate email message.
You can’t implement effective lead generation initiatives without a good database. Four lead generation experts share their tips on keeping data clean, sourcing data, qualifying leads and following up.
Mac McIntosh President and principal consultant, Mac McIntosh Inc
