What is your company ultimate goal? There are many different ways of answering this, but any response will ideally involve putting the needs of your customer first. Our mission statements, values, and corporate climate should all emanate from the fundamental Continue reading →
When conceiving telemarketing programs aimed at driving net new business to your resellers it important to keep a few best practices in mind to optimize your budget and avoid channel conflict. Here they are:
One key to a successful demand generation campaign is making sure marketing content is not outdated. Most lead generation campaigns utilize Internet and electronic content such as white papers, webinars, virtual tradeshows, etc. Couple this with phone calling and you Continue reading →
We commonly see a split between marketing and sales organizations, which I find odd, since we’re all after the same objectives. Keeping your sales team aware and engaged in your lead generation activity is crucial to a painless, successful marketing Continue reading →
If you’re tasked with generating leads for a Service led engagement (as opposed to a product or attaching services to a product), than you likely know that your telemarketing programs require different tactics and methodology. Following are four strategies that Continue reading →
In most cases, your marketing campaigns are targeting the same prospects that many of your competitors and partners are also targeting. Your prospects are constantly being contacted via phone, mail and email; and the key to breaking through the clutter Continue reading →
I just returned from our annual kick-off meeting, which brings our management, sales and program teams together for 2-days. This meeting allows us to perform a check and balance for the previous year goals, as well as review, discuss and Continue reading →
