In most cases, your marketing campaigns are targeting the same prospects that many of your competitors and partners are also targeting. Your prospects are constantly being contacted via phone, mail and email; and the key to breaking through the clutter Continue reading →
I just returned from our annual kick-off meeting, which brings our management, sales and program teams together for 2-days. This meeting allows us to perform a check and balance for the previous year goals, as well as review, discuss and Continue reading →
While the end of the year can be quite hectic due to professional and personal obligations, the beginning of a new year is a great time for planning and optimizing your telemarketing lead generation initiatives.
Although there’s been plenty of attention lavished on digital and social marketing this year, traditional direct-marketing channels remain robust when exploited correctly. Outbound telephone marketing fits neatly into this category, according to Hewlett-Packard Co., which has increased its commitment to Continue reading →
We see many companies withdraw their telemarketing efforts at the end of the year due to the holiday season. However, this is not always necessary, as we’ve seen some great results when targeting certain customers and industries. While certainly some Continue reading →
Marketing departments need quality data in order to consistently contribute to the company’s revenue stream. Yet most organizations struggle finding the time and expertise to develop and maintain their data. While time consuming, Continue reading →
When presented with the option of receiving high quality leads or a large quantity of leads, how would you respond? If you are like many marketers and sales managers within today’s economy, you probably really and truly want to have Continue reading →
