lead generation Archives - Page 7 of 11 - TeleNet Marketing Solutions

3 Ways to Improve Marketing & Sales Alignment

Marketing and sales alignment – or in many cases, lack of alignment – seems to be an age-old challenge.One of my first eye-opening experiences in B2B lead generation occurred when I was working as a teleprospector supporting a Fortune 500 Continue reading →

TeleNet Marketing

August 15, 2011

Marketing Blog

Inbound Marketing on the Rise – Leverage it to Enhance Teleprospecting Interaction

The excitement around inbound and social marketing tactics is on the rise among business-to-business marketers, particularly in the area of lead generation. As my colleague Kathy Rizzo pointed out in a recent Atlanta Business Chronicle article,Why Social Media Doesn’t Continue reading →

TeleNet Marketing

June 24, 2011

Marketing Blog

Setting the Next Step – Key Pitfalls and Recommendations

A key element for most lead generation or appointment setting initiatives involves the setting of a next step for sales to engage with the prospect either by phone or F2F. What can be immensely frustrating to marketing and sales teams Continue reading →

TeleNet Marketing

April 25, 2011

Marketing Blog

Setting Goals Drives Successful B2B Call Flow

Recently, Wendy Weiss featured an article titled Why is Cold Calling Like Buying New Shoes? published on the EyesOnSales blog. The article highlights the importance of setting realistic goals (or a series of goals) for every prospect conversation. This is Continue reading →

TeleNet Marketing

April 6, 2011

Marketing Blog

Does Your B2B Call Monitoring Program Measure Up?

It seems that there are a million things that must be done before a B2B lead generation telemarketing campaign is launched. Once you finally get to the big day, and your managers, quality assurance (QA) specialists, and agents have been Continue reading →

TeleNet Marketing

April 4, 2011

Marketing Blog

Offers, what have you done for me lately? The Value of an Offer in B2B Telemarketing

In a previous blog posting How to Develop a Call Guide, I discussed various things to consider when compiling your B2B lead generation call guide. Strong opening statements, open-ended questions and developing strong information statements that leverage your solution Continue reading →

TeleNet Marketing

March 14, 2011

Marketing Blog

Increasing Sales Engagement on Your Teleprospecting Leads

You’ve likely seen the industry statistics, which report the massive percentage of B2B tele-qualified leads that are not followed up on by Sales organizations – and then go on to purchase from a competitor. As we poll our own marketing Continue reading →

TeleNet Marketing

February 28, 2011

Marketing Blog

Integrating Email with Teleservices – Knowing When to Schedule

More and more telemarketing campaigns are utilizing a personalized one-to-one email component as part of the overall campaign strategy. Over the past several years TeleNet has built a proven-process for maximizing the effect of email on telemarketing results and we Continue reading →

TeleNet Marketing

February 7, 2011

Marketing Blog

Why Social Media Doesn’t Replace Tradition

If you are skeptical of the relevance of traditional marketing, or are even considering a replacement of traditional lead generation tactics with social media – think again. Traditional marketing remains critical to business-to-business marketing strategy, particularly in the area of Continue reading →

TeleNet Marketing

February 1, 2011

Best Practice Guides

4 Tips to Positively Impact Lead Generation in 2011

At the beginning of last year, I wrote a blog about starting a New Year off on the right foot (Three Steps to Starting the New Year Off Right )and highlighted a few ideas such as reviewing past performance, Continue reading →

TeleNet Marketing

January 6, 2011

Marketing Blog

lead generation Archives - Page 7 of 11 - TeleNet Marketing Solutions

3 Ways to Improve Marketing & Sales Alignment

Inbound Marketing on the Rise – Leverage it to Enhance Teleprospecting Interaction

Setting the Next Step – Key Pitfalls and Recommendations

Setting Goals Drives Successful B2B Call Flow

Does Your B2B Call Monitoring Program Measure Up?

Offers, what have you done for me lately? The Value of an Offer in B2B Telemarketing

Increasing Sales Engagement on Your Teleprospecting Leads

Integrating Email with Teleservices – Knowing When to Schedule

Why Social Media Doesn’t Replace Tradition

4 Tips to Positively Impact Lead Generation in 2011

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