There a tremendous amount of content on the web regarding lead generation and teleprospecting. At times the information can be overwhelming, and certainly no one has the time to read everything. Here are just a few articles that I think are worthy of your time,
- This great article, posted on Marketing Prof Daily Fix, reminds us that we are marketing and selling to people: Ditch B2B and Think B2P -Business to People
- EyesOnSales captured The 20 Worst Prospecting Voicemail Mistakes that Salespeople Make . Packed with very useful reminders!
- Although this article is geared towards sales people, No News is Not Good News, It No News (posted on The Sales Blog) is also quite relevant to teleprospecting and lead nurturing. In particular, the concept of adding value and avoiding the