Several years ago IBM coined the acronym “BANT” when training their sales team on what they should look for in a qualified lead (BANT = Budget + Authority + Need + Timeframe). Many B2B marketing departments and agencies are now Continue reading →
A digital marketing strategy provides a plethora of meaningful data such as which prospects are consuming online content and searching for specific solutions, as well as how buyer personas align to specific assets. Over time, a potential buyer’s digital journey Continue reading →
As Covid-19 continues to impact our day to day, even months after its debut in January 2020, marketing leaders are leveraging digital technology now more than ever to maintain brand awareness, relevance and continuity. While there’s no arguing digital is Continue reading →
As we settle into our current new normal, consistent B2B marketing outreach will be key in achieving sales goals. However, to be successful you must adapt your messaging, understand how metrics are changing, and effectively integrate virtual events, while building Continue reading →
With increasing pressure to contribute real revenue to their bottom-line, B2B marketers are readily embracing new technologies and innovative marketing techniques to engage prospects and qualify leads for their sales organization. While having a mix of marketing strategies is important, Continue reading →
Navigating the dense market of B2B tele providers can be overwhelming even for the most experienced marketer. Luckily, we’re here to help! Following are seven steps that can help you find, evaluate, and select the right teleprospecting partner for your Continue reading →
At a time when there is more and more pressure for marketing managers to generate qualified “sales-ready” opportunities resulting in real revenue, many companies are utilizing teleprospecting as a prominent piece of their lead generation strategy. However, even a proven marketing medium such Continue reading →
2019 marks 20 years in business for TeleNet Marketing
Solutions, which is no easy feat in the business-to-business marketing world. Two
of the company’s founders, Gregg Garrett and Kathy Rizzo, offer their
observations on the marketing teleservices industry over the Continue reading →
Many marketing organizations are enlisting the services of third-party teleservice providers to drive qualified sales-ready leads via teleprospecting. Whether teleprospecting is a new endeavor Continue reading →
We’ve preached a lot about the importance of sales and marketing alignment and having a well defined lead-to-sales handoff process. We’ve offered lots of assistance and have published our best practices. However, let’s get real…Not every company, marketing manager or Continue reading →
