A call guide is a crucial tool for any telemarketing campaign, and I would like to highlight three key objectives to keep in mind when preparing a script.
Directs Flow of Conversation. One important feature is that it directs Continue reading →
Increasing revenue and measuring ROI are key objectives to any telemarketing campaign. In Lead Generation, you often hear aboutÒbridging the gap” andÒclosing the loop” as ways to accomplish this goal. It important to make sure that you are involving the Continue reading →
One of the primary concerns in coaching teleprospectors to close a deal for Lead Generation is helping them to understand their role when it comes to the sales pipeline. Put simply, the agent acts as a liaison between the customer Continue reading →
Something has peaked my interest as I reviewed results from my recent teleprospecting campaign – the quantity of leads uncovered with the manufacturing industry, both discrete and process, is increasing.
Consistent consumers of technology, such as financial services and healthcare, Continue reading →
Headquartered in Atlanta, BancIntelligence’s online advisory solution provides the banking industry with the leading source of objective, financial and market analysis. The BancAnalyst tools enable their client banks to immediately identify and quantify their best opportunities for growth and Continue reading →
When high-tech companies set out to target a specific industry with a teleprospecting campaign, there are typically several unique characteristics that must be considered when determining the best approach. I’d like to share a few key points, based on my Continue reading →
Recently, Ashlea Harris shared some strategies on effective call center coaching techniques. One interesting thing we’ve found over the years is that there not much more terrifying to a new teleprospecting agent than having to listen to his or Continue reading →
It only October, yet the holiday ads are already on the television and decorations are popping up in the store windows already. Thanksgiving and the December holidays will be here before we know it.
Many marketing organizations are placing a stronger emphasis on the role of teleprospecting as a component of their business-to-business lead generation strategies. Perhaps one of the driving reasons behind this increase is the strong endorsement that teleprospecting received earlier this Continue reading →
