Overview

Targeting C-Level executives is a tough proposition. The general consensus is that they are difficult to reach and have a narrow focus on what is important for taking up their valuable time. Although it is recommended to carefully plan Continue reading →

For the second consecutive year, TeleNet Marketing Solutions surveyed marketing
professionals to more thoroughly understand how business-to-business companies ‘ primarily in the high-tech industry – are utilizing telemarketing within their lead generation strategy. The
marketers surveyed range from lead generation Continue reading →

Objective: After advising clients on lead nurturing, TeleNet Marketing Solutions tweaked its own approach to new business acquisition two years ago.

An expert in telemarketing, Bogart-Ga.-based TeleNet knew an ongoing conversation following the initial contact was necessary to turn Continue reading →

Although more than 80% of high-tech marketers say they have a lead-nurturing strategy, 64% say their strategy needs improvement, according to a February 2008 survey by TeleNet Marketing Solutions.

As for which areas of overall lead-generation strategy tech marketers would Continue reading →

In an effort to meet the needs of their diverse client base of leading technology, telecommunications and financial services firms, TeleNet Marketing Solutions announces the expansion of their core capabilities, adding international calling to its roster of services.

TeleNet’s international Continue reading →

When marketing professionals set out to conduct an evaluation of lead generation telemarketing vendors, they may seek advice from their colleagues, pull from their past experiences, conduct research on the web and review guidelines put into place by their procurement Continue reading →