Marketing Blog Archives - Page 4 of 37 - TeleNet Marketing Solutions

Reach Marketing Goals by Leveraging Specialized TeleProspecting Campaigns

Just like automobiles have different makes and models and ice cream has different flavors, there are many types of teleprospecting campaigns that B2B marketers can leverage for an effective MQL strategy. As opposed to a broad “spray and pray” approach, Continue reading →

TeleNet Marketing

September 7, 2021

Marketing Blog

New B2B Tele Statistics Show Continued Uptick in Market Needs

Recently we shared the impressive growth in our teleprospecting metrics during the first quarter of 2021. Our second quarter metrics continued this upward trend at a more accelerated rate, signaling strengthening market demand.

B2B teleprospecting results are stronger now than Continue reading →

TeleNet Marketing

August 6, 2021

Marketing Blog, TeleNet News

BANT Lead Criteria Adapted to Today’s Environment

Several years ago IBM coined the acronym “BANT” when training their sales team on what they should look for in a qualified lead (BANT = Budget + Authority + Need + Timeframe). Many B2B marketing departments and agencies are now Continue reading →

TeleNet Marketing

June 24, 2021

Marketing Blog

Appointment Setting Dos & Don’ts from the Experts

B2B marketers spend considerable time and budget uncovering, developing, and qualifying leads for sales follow-up. However too often marketing qualified leads (MQLs) are passed to sales only to be closed several weeks later as “could not reach” or “unresponsive.” Sound Continue reading →

TeleNet Marketing

June 13, 2021

Marketing Blog

12 Questions to Ask When Evaluating a Pay-per-Lead B2B Agency

B2B marketers have many choices of marketing agencies ready and willing to take on their teleservice needs. When it comes to teleprospecting and appointment-setting services, there are nearly as many pricing options as there are agencies. However, not all B2B Continue reading →

TeleNet Marketing

May 19, 2021

Marketing Blog

Unlock Powerful Insights and Recapture Your Lost Customers

Tele outreach is typically associated with prospecting or qualification, however, it is also a powerful medium to connect with lost customers and recapture their business. Engaging with past customers in a one-to-one dialogue will provide powerful insights into their decisions, Continue reading →

TeleNet Marketing

March 1, 2021

Marketing Blog

Understand Digital Intent Using Human-Touch

A digital marketing strategy provides a plethora of meaningful data such as which prospects are consuming online content and searching for specific solutions, as well as how buyer personas align to specific assets. Over time, a potential buyer’s digital journey Continue reading →

Kathy Rizzo

February 22, 2021

Marketing Blog

How B2B Marketers Can Avoid Virtual Fatigue

With the removal of face-to-face events, understandably webinars and virtual events have been flooding the marketplace. However, the abundance of webinars makes it difficult for some decision-makers and influencers to determine which are most relevant to attend and where they Continue reading →

Kathy Rizzo

November 20, 2020

Marketing Blog

B2B Marketing Outreach During the Pandemic

As we settle into our current new normal, consistent B2B marketing outreach will be key in achieving sales goals. However, to be successful you must adapt your messaging, understand how metrics are changing, and effectively integrate virtual events, while building Continue reading →

Kathy Rizzo

May 18, 2020

Marketing Blog, TeleNet News