Is tactical campaign management getting in the way of your strategic vision? It easy to let this happen since managing a lead generation initiative takes a great deal of focus on small details that can either make or break your Continue reading →
Training is critical when bringing new employees into your company and especially into your call center. Offering a full range of training should include teaching them about the company’s product or service, explaining the company’s core competencies, showing them how Continue reading →
Often times when programs are running well (steady lead rate), our clients are less engaged. It certainly understandable, as most marketing professionals are overloaded and running from fire to fire, so when a campaign looks good, there a tendency to Continue reading →
Interviewing and qualifying candidates for multi-channel marketing positions is not an easy task. Many of our clients and prospective clients ask us how we tackle agent recruitment. Here our interview approach,
Perhaps like many of you, I spent this past weekend cleaning house. On a hot and sunny Georgia Saturday, you can’t help but feel a little resentful when you’re stuck inside sweeping, dusting, folding laundry, and wondering exactly how it Continue reading →
In Melissa Joffrion recent blog entry, titled Lead Generation to C-Level Executives, she offers tips on how to effectively reach out to C-level Executives and other important decision makers. Melissa touches on the importance of gatekeepers and how you Continue reading →
Several months ago, we released the results of our telemarketing best in class survey of high-tech marketers. One of the most interesting discoveries was that a majority (63.4 percent) of our
Many organizations are hesitant to telemarket to C-level executives. The perception is that they are difficult to reach and not interested in the message. Although this can be true, there are effective ways to communicate with this audience. Below are Continue reading →
Tuning into a webinar hosted by Firstwave last week, I heard a new statistic quoted by BearingPoint’s Global Director of Integrated Marketing, Paul Dunay: “B2B marketers are reporting a 60% increase in the length of the buy cycle because of Continue reading →
