Marketing Blog Archives - Page 35 of 39 - TeleNet Marketing Solutions

The Three Fundamental

At Monday MarketingSherpa B2B Lead Generation Summit, Dr. Flint McGlaughlin from MarketingExperiments referenced that marketers need to think in terms of touches versus attempts.

We’ve written a lot about touches relating to our nurturing methodology, however, it important to also Continue reading →

TeleNet Marketing

October 8, 2008

Marketing Blog

Be Involved!! Call Calibrations are Critical for Lead Generation Success

It is now very common for call centers to utilize live call monitoring, as well as recorded call review as part of their quality control processes. However, as most of us know, telemarketing call quality can vary dramatically from vendor Continue reading →

TeleNet Marketing

October 2, 2008

Marketing Blog

Creating A Career Path Can Lead to Agent Empowerment & Retention

As discussed in a previous post, Agent Interviewing: How to Find the Best B2B Lead Generation telemarketers, interviewing and qualifying candidates for multi-channel marketing positions is not an easy task but once you have recruited those top candidates, how Continue reading →

TeleNet Marketing

September 18, 2008

Marketing Blog

Telemarketing Lead Generation Program Launch: What to Expect

So, you’ve just launched your lead generation campaign! Have you started to ask yourself

TeleNet Marketing

September 11, 2008

Marketing Blog

Multi-touch Strategies: Using a Mix of Media in Lead Generation

Let imagine for a moment, the perfect marketing world. You or someone from your team reaches out for the first time to a prospect precisely when they have a need, they are willing to speak with a sales rep immediately, Continue reading →

TeleNet Marketing

September 4, 2008

Marketing Blog

Telemarketing Reporting: Are you getting what you need?

So you recently launched a telemarketing initiative, how it doing? What are your reports telling you? Are they meaningful? As you can imagine (and probably have experienced), there are a multitude of metrics that can be utilized and/or provided by Continue reading →

TeleNet Marketing

August 27, 2008

Marketing Blog

Managing the Lifecycle of Your Leads

Marketing responsibilities should not end when a lead is generated and provided to the sales organization. Rather, marketing departments should seek ways to impact and track the entire lifecycle of the lead until closure. TeleNet’s process to accomplish this is Continue reading →

TeleNet Marketing

August 21, 2008

Marketing Blog

Maintain A Strategic Vision for Your Lead Generation Initiatives

Is tactical campaign management getting in the way of your strategic vision? It easy to let this happen since managing a lead generation initiative takes a great deal of focus on small details that can either make or break your Continue reading →

TeleNet Marketing

August 12, 2008

Marketing Blog

Successful Call Centers Reap Benefits from Ongoing Training

Training is critical when bringing new employees into your company and especially into your call center. Offering a full range of training should include teaching them about the company’s product or service, explaining the company’s core competencies, showing them how Continue reading →

TeleNet Marketing

August 8, 2008

Marketing Blog

Avoid Becoming Complacent with Your Lead Generation Results

Often times when programs are running well (steady lead rate), our clients are less engaged. It certainly understandable, as most marketing professionals are overloaded and running from fire to fire, so when a campaign looks good, there a tendency to Continue reading →

TeleNet Marketing

July 31, 2008

Marketing Blog

Marketing Blog Archives - Page 35 of 39 - TeleNet Marketing Solutions

The Three Fundamental

Be Involved!! Call Calibrations are Critical for Lead Generation Success

Creating A Career Path Can Lead to Agent Empowerment & Retention

Telemarketing Lead Generation Program Launch: What to Expect

Multi-touch Strategies: Using a Mix of Media in Lead Generation

Telemarketing Reporting: Are you getting what you need?

Managing the Lifecycle of Your Leads

Maintain A Strategic Vision for Your Lead Generation Initiatives

Successful Call Centers Reap Benefits from Ongoing Training

Avoid Becoming Complacent with Your Lead Generation Results

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