Market behavior is becoming less and less predictable – not only are we worrying about how customers will react to the market, but we too must act in a responsible manner with spending habits. With this being said, there is Continue reading →
You are committed to running a successful lead generation program.
You have invested your time and money to select the best partner, develop the best program, and provide the best training. You have gotten buy-in and input from key players Continue reading →
Does your company have a strategy for contact acquisition? Is it something you ponder? Could you track it? We all focus on demand generation targeting our current customers & prospects, but how much emphasis is put on adding new contacts Continue reading →
Whether using an outside telemarketing vendor or an internal team, marketers should be directly involved with the initial training and ongoing development of the agents who support their programs. In our recent Best in Class (BIC) analysis, forty Continue reading →
For telemarketing of which the primary goal is finding new prospective clients, it is important to engage a contact in a way that makes them willing to participate in the call. The most important thing to consider in script development Continue reading →
Over the years, I have found that working with the lead generation agents to improve performance is an integral part of managing the call center. In fact, we cannot be efficient or successful if we do not make this part Continue reading →
In the current economy, almost every one of us has felt at least some of the effect of the business downturn. Ask anyone, and either they, or someone they know has either been
There is no question that our society is going through a phase of economic evolution. Seemingly overnight, the troubles of Wall Street have managed to seep into the fibers of a society that was, at one point not long ago, Continue reading →
Our recent Best in Class report shows that telemarketing is continuing to expand beyond cold-calling and responder qualification. In the last 12 months there has been a significant increase in the use of telemarketing for appointment setting, contact discovery (data Continue reading →
If you’re like me, then you are tired of hearing about the economy and tired of thinking about the economy. However, as tired as we are of this subject, the need to alter our behavior as a result of the Continue reading →
