TeleNet has a large high-tech client that rolls out marketing initiatives to companies of all sizes in all industries. When we reach out to larger accounts on their behalf, it easy to get a purchasing conversation going because Enterprise size Continue reading →
The owner of the first marketing agency I worked for taught me the three Cs of sales reps. In my opinion, this is something that all marketers should know, especially those tasked with creating leads for their sales organization. The Continue reading →
Last week, Ashley discussed the value of open-ended questions in a lead generation guide. Another key element of success when it comes to leveraging open-ended questions is to pay attention to and understand the nuances associated with how the contact Continue reading →
In a blog he wrote last November, Jon Plant explained the difference between a script and a call guide. In it, he referenced 6 considerations, which are important to the development of an effective call guide. There were two items Continue reading →
Even though email, online, and social media marketing have come to the forefront over the past several years, most companies still utilize direct mail as a part of their marketing strategy. In a recent study by Direct Marketing Association, over Continue reading →
Many times, we are faced with calling a prospect who we have never spoken to before and who knows very little, if anything, about our “product”. During that first call we can’t expect to build an instant relationship, but we Continue reading →
As we near the halfway mark of 2010, it a good idea for Marketing and Sales managers to take a detailed look at their lead pipeline and the current status of the marketing leads created thus far. If you’re like Continue reading →
After recently reading an article about call center work in Connections Magazine, I started thinking about the content in the prior submissions I’ve made in regards to screening candidates for the Marketing Communications Specialist position here at TeleNet. The primary Continue reading →
