In a blog he wrote last November, Jon Plant explained the difference between a script and a call guide. In it, he referenced 6 considerations, which are important to the development of an effective call guide. There were two items Continue reading →
Even though email, online, and social media marketing have come to the forefront over the past several years, most companies still utilize direct mail as a part of their marketing strategy. In a recent study by Direct Marketing Association, over Continue reading →
Many times, we are faced with calling a prospect who we have never spoken to before and who knows very little, if anything, about our “product”. During that first call we can’t expect to build an instant relationship, but we Continue reading →
As we near the halfway mark of 2010, it a good idea for Marketing and Sales managers to take a detailed look at their lead pipeline and the current status of the marketing leads created thus far. If you’re like Continue reading →
After recently reading an article about call center work in Connections Magazine, I started thinking about the content in the prior submissions I’ve made in regards to screening candidates for the Marketing Communications Specialist position here at TeleNet. The primary Continue reading →
For any ongoing effort, it important to benchmark periodically in order to keep an eye not only on the success of your efforts but also the market reception. Aside from just looking at the numbers, it important to look at Continue reading →
When telemarketing sales leads are fed through our client CRM system and appear for a designated partner or sales representative for follow-up, my contact information is visible to them, so that if they have any questions or comments before placing Continue reading →
A productive call center is a busy place – call monitoring, strategy meetings, trainings, client calls, reporting and agent development each and every day. You have to be flexible, hard working and have a strong work ethic to make it Continue reading →
I was recently asked what sets apart our most successful clients – those who yield the highest measured ROI from telemarketing activities. Assuming that at TeleNet, we provide all of our clients with the same high quality leads, why do Continue reading →
