Telemarketing to prospects and existing clients in order to deliver new product announcements on a regular basis is a typically American marketing strategy. The United States is known worldwide for all things
There are a number of things that contribute to the success of a telemarketing driven lead generation campaign and countless metrics used to measure that success. Solid lead rates, conversion statistics, dial metrics, and sheer quantity of leads are some Continue reading →
Many of our TeleNet blogs have centered on the importance of working with, and engaging, the Sales organization when implementing telemarketing lead generation strategies. Often times, Marketing management will work directly with Sales management to define the criteria for leads Continue reading →
When targeting government agencies via telemarketing, there are several key considerations to keep in mind.
Know Seasonal Buying Cycles – typically planning is during the summer, thus conducting telemarketing lead generation efforts in the spring is ideal as IT managers Continue reading →
In our experience conducting lead generation programs aimed at regional & community banks and credit unions, the fall months (September through November) is an opportune time to engage decision-makers, as they are in the midst of planning and budgeting for Continue reading →
TeleNet has a large high-tech client that rolls out marketing initiatives to companies of all sizes in all industries. When we reach out to larger accounts on their behalf, it easy to get a purchasing conversation going because Enterprise size Continue reading →
The owner of the first marketing agency I worked for taught me the three Cs of sales reps. In my opinion, this is something that all marketers should know, especially those tasked with creating leads for their sales organization. The Continue reading →
Last week, Ashley discussed the value of open-ended questions in a lead generation guide. Another key element of success when it comes to leveraging open-ended questions is to pay attention to and understand the nuances associated with how the contact Continue reading →
