Best Practice Guides Archives - Page 3 of 5 - TeleNet Marketing Solutions

How to Create a Warm and Effective Cold-Call (Yes, that’s possible!)

Cold Calling strategies have evolved in the modern marketing world beyond the stereotypical “dialing for dollars” into a warmer informative conversation.

Below are a few tips which will help to make your next outbound tele effort as effective as possible… Continue reading →

TeleNet Marketing

August 7, 2018

Best Practice Guides, Marketing Blog

How to Align Your Teleprospecting and Sales Teams

Demand Gen Report

How do you get a higher rate of return on your next teleprospecting campaign? All it may take is a little alignment.

If sales teams and teleprospectors are on the same page, you may see more leads converting to the Continue reading →

Kathy Rizzo

March 16, 2016

Best Practice Guides, TeleNet News

Why Sales Participation During Campaign Development Matters

Although sales feedback regarding marketing qualified leads is frequently recognized as a vital element of a lead generation campaign, it’s only one piece of a successfully integrated marketing and sales strategy. More times than not, sales involvement during the campaign Continue reading →

Kathy Rizzo

March 2, 2016

Best Practice Guides, Marketing Blog

Human-Touch Nurturing: Why it Matters & How it Can Improve Results

Many companies are utilizing digital nurturing as an important component of their marketing strategy. However, frequently marketers are missing a “human-touch” element. Consequently, they are missing an opportunity to proactively engage with their top prospects and increase their pipeline with Continue reading →

Kathy Rizzo

June 25, 2015

Best Practice Guides, Marketing Blog, TeleNet News

Dissecting BANT Lead Criteria – How to Adapt this Standard to Today’s Environment

Several years ago IBM coined the acronym “BANT” when training their sales team on what they should look for in a qualified lead (BANT = Budget + Authority + Need + Timeframe). Many B2B marketing departments and agencies are now Continue reading →

Kathy Rizzo

January 6, 2015

Best Practice Guides, Marketing Blog

Three Reasons Marketers Should Invest Time in a Teleprospecting Pilot Program

Many marketing organizations are enlisting the services of third-party teleservice providers to drive qualified sales-ready leads via teleprospecting. And whether teleprospecting is a new endeavor or you’re looking to replace or augment an existing vendor, embarking on a pilot program Continue reading →

Kathy Rizzo

May 27, 2014

Best Practice Guides, TeleNet News

3 Ways to Maximize B2B Tele-Prospecting Productivity

Strategy, target market, messaging, value propositions and offers all play an important role in creating a successful teleprospecting initiative. But teleprospecting is also a numbers game. To uncover and qualify budget, authority, need and timeframe (BANT) leads, it pays to Continue reading →

Kathy Rizzo

April 13, 2014

Best Practice Guides, TeleNet News

How to Evaluate and Select a Business-to-Business Teleprospecting Partner

Many marketing organizations are placing a stronger emphasis on the role of teleprospecting as a component of their business-to-business lead generation strategies. Perhaps one of the driving reasons behind this increase is the strong endorsement that teleprospecting received earlier this Continue reading →

Kathy Rizzo

October 18, 2012

Best Practice Guides

Lead Nurturing: Cultivating Relationships and Growing Sales through Continued Dialog

The term “lead nurturing” is commonly seen and heard in marketing publications, in marketing blogs and at B2B marketing events. Defined as “a relationship-building approach utilizing multiple media to provide relevant information tailored to prospects while engaging in an ongoing Continue reading →

Kathy Rizzo

May 18, 2012

Best Practice Guides