2019 marks twenty years in business for TeleNet. In recognition of this major milestone, we’re planning a series of helpful articles, videos, and special promotions all year long. To get things started, here’s a list Continue reading →
Cold Calling strategies have evolved in the modern marketing world beyond the stereotypical “dialing for dollars” into a warmer informative conversation.
Below are a few tips which will help to make your next outbound tele effort as effective as possible… Continue reading →
Although sales feedback regarding marketing qualified leads is frequently recognized as a vital element of a lead generation campaign, it’s only one piece of a successfully integrated marketing and sales strategy. More times than not, sales involvement during the campaign Continue reading →
Many companies are utilizing digital nurturing as an important component of their marketing strategy. However, frequently marketers are missing a “human-touch” element. Consequently, they are missing an opportunity to proactively engage with their top prospects and increase their pipeline with Continue reading →
Several years ago IBM coined the acronym “BANT” when training their sales team on what they should look for in a qualified lead (BANT = Budget + Authority + Need + Timeframe). Many B2B marketing departments and agencies are now Continue reading →
Many marketing organizations are enlisting the services of third-party teleservice providers to drive qualified sales-ready leads via teleprospecting. And whether teleprospecting is a new endeavor or you’re looking to replace or augment an existing vendor, embarking on a pilot program Continue reading →
Strategy, target market, messaging, value propositions and offers all play an important role in creating a successful teleprospecting initiative. But teleprospecting is also a numbers game. To uncover and qualify budget, authority, need and timeframe (BANT) leads, it pays to Continue reading →
Many marketing organizations are placing a stronger emphasis on the role of teleprospecting as a component of their business-to-business lead generation strategies. Perhaps one of the driving reasons behind this increase is the strong endorsement that teleprospecting received earlier this Continue reading →
The term “lead nurturing” is commonly seen and heard in marketing publications, in marketing blogs and at B2B marketing events. Defined as “a relationship-building approach utilizing multiple media to provide relevant information tailored to prospects while engaging in an ongoing Continue reading →