Three Ways to Improve Marketing & Sales Alignment

Marketing and sales alignment—or in many cases, lack of alignment—seems to be an age-old challenge. One of my first eye-opening experiences in B2B lead generation occurred when I was working as a teleprospector supporting a Fortune 500 company.

I was Continue reading →

Kathy Rizzo

September 10, 2011

Best Practice Guides

Seven Key Findings from Telemarketing Lead Generation “Best in Class” Survey

For the fourth consecutive year, TeleNet Marketing Solutions has surveyed marketing professionals to more thoroughly understand how companies – primarily in the high-tech industry – are utilizing teleservices within their business-to-business lead generation strategy.

Rather than analyzing the survey responses Continue reading →

Kathy Rizzo

June 29, 2011

Best Practice Guides

Tips For Creating a Respectful & Successful Teleprospecting Approach

Even in the B2B world, cold calling and teleprospecting can be viewed as intrusive and self-serving. However, for those marketing and sales professionals who take the time to deliver a respectful, thoughtful approach, teleprospecting will initiate meaningful conversations with decision-makers, Continue reading →

TeleNet Marketing

April 4, 2011

Best Practice Guides

Why Social Media Doesn’t Replace Tradition

If you are skeptical of the relevance of traditional marketing, or are even considering a replacement of traditional lead generation tactics with social media – think again. Traditional marketing remains critical to business-to-business marketing strategy, particularly in the area of Continue reading →

TeleNet Marketing

February 1, 2011

Best Practice Guides

How to Improve your 2011 Telemarketing Lead Generation Results

As we approach 2011, here are six tactics that will improve your lead generation results and yield a positive return on investment.

Define (and Redefine) Quality
You’ve likely heard the saying “if you throw enough stuff at the wall, something Continue reading →

TeleNet Marketing

November 15, 2010

Best Practice Guides

Four Questions to Ask When Evaluating the Effectiveness of a Telemarketing Lead Generation Pilot

You’ve launched a telemarketing lead generation pilot program! Now, you’re tasked with evaluating the effectiveness in order to understand the long-term benefits to your organization. Here are four questions to ask…

Is the Sales organization seeing value and opportunity in Continue reading →

TeleNet Marketing

July 15, 2010

Best Practice Guides

Six Questions to Ask When Seeking a Lead Generation TM Agency.

If you’re evaluating telemarketing agencies for lead generation, here are six questions that you will want to make sure to ask.

What is your knowledge of my company / industry? Finding an agency with relevant experience is crucial. Tell me Continue reading →

TeleNet Marketing

June 10, 2010

Best Practice Guides

Best Practices in Targeting C-Level Executives

Overview

Targeting C-Level executives is a tough proposition. The general consensus is that they are difficult to reach and have a narrow focus on what is important for taking up their valuable time. Although it is recommended to carefully plan Continue reading →

TeleNet Marketing

April 2, 2009

Best Practice Guides

Survey Results: Best in Class Telemarketing Practices

For the second consecutive year, TeleNet Marketing Solutions surveyed marketing
professionals to more thoroughly understand how business-to-business companies – primarily in the high-tech industry – are utilizing telemarketing within their lead generation strategy. The
marketers surveyed range from lead generation Continue reading →

TeleNet Marketing

April 1, 2009

Best Practice Guides

Three Ways To Improve Your Lead Nurturing Strategy

Although more than 80% of high-tech marketers say they have a lead-nurturing strategy, 64% say their strategy needs improvement, according to a February 2008 survey by TeleNet Marketing Solutions.

As for which areas of overall lead-generation strategy tech marketers would Continue reading →

TeleNet Marketing

September 16, 2008

Best Practice Guides

Best Practice Guides Archives - Page 4 of 5 - TeleNet Marketing Solutions

Three Ways to Improve Marketing & Sales Alignment

Seven Key Findings from Telemarketing Lead Generation “Best in Class” Survey

Tips For Creating a Respectful & Successful Teleprospecting Approach

Why Social Media Doesn’t Replace Tradition

How to Improve your 2011 Telemarketing Lead Generation Results

Four Questions to Ask When Evaluating the Effectiveness of a Telemarketing Lead Generation Pilot

Six Questions to Ask When Seeking a Lead Generation TM Agency.

Best Practices in Targeting C-Level Executives

Overview

Survey Results: Best in Class Telemarketing Practices

Three Ways To Improve Your Lead Nurturing Strategy

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