Imagine the challenge of turning a cold prospect into a warm lead. According to Gartner, it takes an average of 20 meaningful interactions—or “touches”—to make this transition. These touches include emails, phone calls, webinars, and more, each designed to build rapport and guide the prospect closer to a buying decision.

But what happens when your internal team does not have the bandwidth for a high-touch engagement strategy or your touch cadence is solely digital?

This is where TeleNet steps in. With expertise in understanding the buyer’s journey and maintaining strategic engagement, we transform initial touches into qualified leads, ensuring no opportunity is overlooked. Let’s explore how TeleNet elevates your lead development strategy and helps you achieve sales success.

Our clients often initiate touches with their target audience through channels like emails, newsletters, content syndication, events, and webinars. They hire TeleNet to build on those efforts and provide:

1. Investigation to weed out ill-suited contacts, while identifying meaningful referrals
2. An in-depth understanding of where the prospect is in the buyer’s journey.
3. Insights into what information and next steps are appropriate.
4. Ongoing engagement as the prospect progresses through their journey.

Here’s what a human touch strategy throughout the buyer journey looks like

Examples of next steps:

• Invitations to webinars and events.
• Meaningful phone and email follow-ups based on timelines identified during initial interactions.

Investigating Options:

SDRs help to connect the prospect’s pain to a solution. They facilitate introductions to your sales team, providing detailed insights into the prospect’s needs, pain points, challenges, competitors, timeline, and key stakeholders.

Recognizing Buying Signals:

When prospects indicate buying signals, the SDRs focus shifts to urgency. TeleNet expedites appointments with your sales team, ensuring they’re prepared to act on the prospect’s timeline. Additionally, we recommend reengaging with stalled opportunities on a quarterly basis to capture projects that may have been temporarily deprioritized.

How We Accomplish This

Developing a Communication Guide

Our process begins by creating a customized communication guide and touch cadence tailored to your specific needs. Here’s how we do it:

• Understand Your Goals: We gain a deep understanding of your objectives and desired outcomes.
• Address Market Challenges: We identify how your solutions address specific market pain points and challenges.
• Other-Centric Messaging: We explore what keeps your potential customers up at night and how your offerings provide solutions. We also tailor this understanding to different buyer personas.

Comprehensive Training and Continuous Improvement

Once the communication guide and touch cadence are finalized, we provide comprehensive training to our team on your value proposition. Over time, we refine and enhance this training by incorporating new insights gathered during our calling efforts.

At TeleNet, our approach ensures that every touch is meaningful, moving prospects closer to becoming successful leads and ultimately contributing to your sales success. Contact us to schedule a consultation today.