One key element I’ve found that can be frequently overlooked in integrated marketing campaigns is the need to evaluate an effort full-scale, top to bottom, in order to identify what works and what doesn’t and to benchmark for future efforts. Continue reading →
Does your company have a strategy for contact acquisition? Is it something you ponder? Could you track it? We all focus on demand generation targeting our current customers & prospects, but how much emphasis is put on adding new contacts Continue reading →
What defines a successful telemarketing campaign? There are numerous metrics that can be used to quantify and monitor the production of a telemarketing program, many of which we use internally here at TeleNet. These metrics are quite useful in effectively Continue reading →
The economy is on everyone mind, both personally and professionally. I’ve had several clients ask about the role of Teleservices during this period of economic struggle. Last week, I provided some suggestions for how to focus your telemarketing dollars. Continue reading →
As a telemarketing Program Director, my focus is selling services. Selling services requires a thorough understanding of our prospects individual and organizational goals. Likewise, the value of the service I provide when executing telemarketing campaigns, hinges on my ability to Continue reading →
