The Challenge
This is Teleprospecting 101: if you are going to uncover a lead, you have to get your prospect on the phone first. The best salesman in the world would never make a sale if they did not have Continue reading →
When developing an outbound lead generation or lead nurturing campaign a key question to ask is whether the focus is going to be account-driven or contact-driven. We’ve found that there are some significant differences between how to approach, target, and Continue reading →
When training my teams for marketing initiatives I always encourage them to think carefully about the corporation they are going to have a dialog with. The better you understand the business- the more likely you are to succeed in getting Continue reading →
The most successful telemarketing calls are those that are customized and tailored to your target contacts. As you develop your telemarketing plan for 2011, look at ways in which you can easily tailor your approach by developing value-propositions and positioning Continue reading →
When targeting the healthcare industry via telemarketing, depending on the size and type of organization, here are a few key considerations to keep in mind:
Make sure to tailor messaging to each target title – typically there are multiple decision Continue reading →
