Marketing Blog & News

Teleprospecting: Understanding your target market is the key

When training my teams for marketing initiatives I always encourage them to think carefully about the corporation they are going to have a dialog with. The better you understand the business- the more likely you are to succeed in getting mind-share with the contact.

For example- if you are promoting IT solutions, a good approach is to attempt to comprehend the role of IT in the organization you are calling. Finance, Healthcare and Media/ Entertainment are a few of the top verticals that rely heavily on high performing IT infrastructures- in these cases it̢