Producing sales opportunities is the goal of every Demand Generation campaign. Whether it is BANT qualified, foot-in-door or face-to-face appointments, marketing performance is often gauged on the number of leads provided. However, the quantity of leads only tells a portion Continue reading →
Marketing and sales alignment—or in many cases, lack of alignment—seems to be an age-old challenge. One of my first eye-opening experiences in B2B lead generation occurred when I was working as a teleprospector supporting a Fortune 500 company.
Marketing and sales alignment’or in many cases, lack of alignment’seems to be an age-old challenge. One of my first eye-opening experiences in B2B lead generation occurred when I was working as a teleprospector supporting a Fortune 500 company.
Marketing and sales alignment – or in many cases, lack of alignment – seems to be an age-old challenge.One of my first eye-opening experiences in B2B lead generation occurred when I was working as a teleprospector supporting a Fortune 500 Continue reading →
Many of our TeleNet blogs have centered on the importance of working with, and engaging, the Sales organization when implementing telemarketing lead generation strategies. Often times, Marketing management will work directly with Sales management to define the criteria for leads Continue reading →
As we near the halfway mark of 2010, it a good idea for Marketing and Sales managers to take a detailed look at their lead pipeline and the current status of the marketing leads created thus far. If you’re like Continue reading →
