When presented with the question of whether you want high quality leads or a high quantity of leads, how would you respond? While there are strong arguments for both sides, if you are like many marketers and sales managers, you Continue reading →
In order to maximize investments in telemarketing and other lead generation programs, many marketers are taking a closer look at lead nurturing – to move their long-term leads and qualified prospects into their sales funnel. Since the definitions, strategies and Continue reading →
