We plan for the weekend. We plan for retirement. We plan for all sorts of things in our lives and jobs. Planning is a tried and true action for success. It allows us to think of a variety of scenarios Continue reading →
If you were shown a way to generate over $7 million in new pipeline by simply working leads that your marketing campaigns already uncovered with content that you already developed, would you jump on it? If so, keep reading!
Distinguishing between qualified leads and responders is a responsibility of each company Marketing department. Yet, it surprising that many companies treat qualified leads and responders the same (even using the same umbrella term of
Clearly documenting measurements of success and setting proper expectations for each telemarketing lead generation and lead-nurturing initiative is a critical step to ensuring long-term funding and to knowing when your program is exceeding results or is in trouble. Surprisingly, this Continue reading →