If you were shown a way to generate over $7 million in new pipeline by simply working leads that your marketing campaigns already uncovered with content that you already developed, would you jump on it? If so, keep reading!
In recent posts, the benefits of tele-qualifying your marketing responders have been addressed. Today, we’ll examine the results of a program specifically designed to nurture marketing campaign responders, which were not deemed “sales-ready”. In this example, our client first engaged in a tele-qualification program in order to determine which marketing responders represented