Marketing Blog & News

Setting Expectations for Your Lead Generation & Lead Nurturing Telemarketing

Clearly documenting measurements of success and setting proper expectations for each telemarketing lead generation and lead-nurturing initiative is a critical step to ensuring long-term funding and to knowing when your program is exceeding results or is in trouble. Surprisingly, this step is often skipped and is not presented to executive management (the funding-owner) for buy-in. This can result in the campaign owner and the funding owner operating under different sets of expectations for the results. Or if it is presented to the executives, many times the metrics are based only on