TeleNet News Archives - Page 6 of 7 - TeleNet Marketing Solutions

Comparing and contrasting your telemarketing approach and processes with more than 50 of your peers can be interesting. But what does it really tell you? Perhaps that it’s “OK” not to have formal and regular communication with your sales team Continue reading →

1. Before engaging on a lead generation program it is critically important that marketing and sales management work together to create and agree upon the definition of a “sales-ready” lead for your organization. Factors to consider include the length of your Continue reading →

Whether you’re selling IT solutions or recruiting services, nurturing should be part of any organization’s marketing strategy. Keeping an open line of communication between your company and your prospects is essential to eventually landing that big deal.

Nurturing is a Continue reading →

As a provider of telemarketing lead generation services, we are frequently asked if our agents can work directly within a client’s CRM system. Whether it’s Siebel, Salesforce, SalesLogix, or any number of other CRM systems, our answer is always the Continue reading →

Chances are that you’ve heard of the term “lead nurturing” and are even using it – to some degree – within your marketing and sales strategy. Lead nurturing is supremely valuable to ensure long-term leads and qualified prospects do not Continue reading →

Answer: First, my advice is not to spend time and money creating graphic-rich HTML e-mails. A lead nurturing strategy is based on a relationship-building approach. Therefore, the best way to integrate e-mail to your existing telemarketing strategy is to develop Continue reading →

For years Marketing Managers have thought that calling a prospect more than three or four times brought about diminishing returns. Thus, they would hire an external agency or use an internal call center and provide a prospect list with instructions Continue reading →

Marketers have so many fancy online options at their fingertips, they forget how useful (and successful) telemarketing can be for lead generation. So many don’t follow the right rules or give up too soon.

To read this article, please click Continue reading →