On a B2B teleprospecting call, it can be difficult to predict how the prospect will receive the initial cold call. It is important to listen to the prospect and adjust the flow of the conversation based on the level of Continue reading →
If you have spent time evaluating teleprospecting calls, you have most likely run into this question. A confused contact misreads the intention of the call and the conversation goes downhill from there. Here are a few simple tactics to show Continue reading →
Have you ever tried to make a peanut butter and jelly sandwich without peanut butter? That is literally an impossible task to complete; however, conceptually, the integral role of IT in a call center is actually intriguingly synonymous to the Continue reading →
When training my teams for marketing initiatives I always encourage them to think carefully about the corporation they are going to have a dialog with. The better you understand the business- the more likely you are to succeed in getting Continue reading →
B2B Teleprospecting is growing – both through use of internal teams, as well as through outsourced marketing partners. One of the keys to successful growth in any organization is ensuring that as business booms, quality and employee performance boom also. Continue reading →
A key element for most lead generation or appointment setting initiatives involves the setting of a next step for sales to engage with the prospect either by phone or F2F. What can be immensely frustrating to marketing and sales teams Continue reading →
Similar to how it is wise to have a diversified financial portfolio; it is also wise to have a diversified teleservices portfolio. Ideally a diversified teleservices portfolio focuses on different segments of your target markets using different types of activities Continue reading →
Even in the B2B world, cold calling and teleprospecting can be viewed as intrusive and self-serving. However, for those marketing and sales professionals who take the time to deliver a respectful & thoughtful approach, teleprospecting will initiate meaningful conversations with Continue reading →
It seems that there are a million things that must be done before a B2B lead generation telemarketing campaign is launched. Once you finally get to the big day, and your managers, quality assurance (QA) specialists, and agents have been Continue reading →
