We’ve all read this title before and, as an HR or call center professional, been invited to webinars and conference calls to discuss this very important, very elusive goal.
Success as a lead development representative (LDR) is attributed to great teamwork, hands-on management and rewarding incentives. Prior to moving into my current sales role at TeleNet, I was an LDR supporting one of our Continue reading →
Teleprospecting results are on the rise, particularly for high-tech infrastructure solutions. In our own firm, the volume of qualified, sales-ready leads has increased on nearly every technology infrastructure campaign – ranging from a 12 to 58 percent improvement over the Continue reading →
At a time when there is more and more pressure for marketing managers to generate qualified “sales-ready” leads resulting in real revenue, many companies are utilizing teleprospecting as a prominent piece of their lead generation strategy. However, even a proven marketing medium such as Continue reading →
If you’re considering whether to outsource your teleprospecting activities to a reputable agency (i.e. TeleNet) or build an internal call center, you may initially think that an internal team is less expensive. However, there are many hidden costs that will Continue reading →
TeleNet’s call center software includes an “Account Grid” functionality, which allows our tele-agents to easily view and access all contacts associated with a particular account and/or site. This brings several benefits to our teleprospecting strategies, targeting both Enterprise and SMB Continue reading →
Although sales feedback regarding marketing qualified leads is frequently recognized as a vital element of a lead generation campaign, it’s only one piece of a successfully integrated marketing and sales strategy. More times than not, sales involvement during the campaign Continue reading →
In this electronic media age of quick content grabs and digital headlines, most of us have fallen victim to “clickbait” For those who don’t know, Clickbait headlines typically aim to exploit the “curiosity gap”, providing just enough information to make Continue reading →
Those of us in the lead generation business know all too well that lead “leakage” can quickly turn into lead “floodage” when the leads we work so hard to generate are not properly worked by sales. I’ve seen it so Continue reading →
