In mid-2005, a leading hardware provider embarked on a market research initiative in order to determine why their new Industry Standard Server (ISS) product was experiencing less than expected sales within their enterprise Continue reading →
In an effort to meet the needs of their diverse client base of leading technology, telecommunications and financial services firms, TeleNet Marketing Solutions announces the expansion of their core capabilities, adding international calling to its roster of services.
The ability to effectively handle objections is without doubt the single biggest factor in successful lead generation. Often a prospect says they do not need your solution or services, even before you have had the chance to discuss their potential Continue reading →
With the magnitude of voice mails reached during the telemarketing process, sending personalized emails to prospects that you are unable to reach can be a very effective way to solicit a next step. Additionally, email is an important element of Continue reading →
There been a lot of talk here lately about the importance of using business issues and challenges to communicate with your prospects on a level that carries meaning and value for them. This is a crucial element to a successful Continue reading →
When marketing professionals set out to conduct an evaluation of lead generation telemarketing vendors, they may seek advice from their colleagues, pull from their past experiences, conduct research on the web and review guidelines put into place by their procurement Continue reading →
Following Melissa Joffrion April 29th blog entry regarding appointment-setting techniques, I received a question from one of my industry colleagues asking if high-end hooks are truly beneficial when developing qualified appointments via telemarketing. I’ll share my answer with everyone,
When developing a lead nurturing campaign, you must make sure you have a well defined marketing matrix. Once you have performed a baseline qualification of your leads and have crafted value propositions which uniquely position your service/product, it time Continue reading →
When presented with the question of whether you want high quality leads or a high quantity of leads, how would you respond? While there are strong arguments for both sides, if you are like many marketers and sales managers, you Continue reading →
Appointment setting is a hot topic within the market, as many companies see benefit in handing off scheduled appointments to their sales channel in addition to providing qualified leads. Before outsourcing an appointment setting campaign or launching one internally, there Continue reading →
