Many of our clients are tasked with acquiring new databases or lists for telemarketing activities. Frequently we offer our recommendations and acquire data/lists on their behalf.
What defines a successful telemarketing campaign? There are numerous metrics that can be used to quantify and monitor the production of a telemarketing program, many of which we use internally here at TeleNet. These metrics are quite useful in effectively Continue reading →
One of our clients recently shared with us some amazing information about how our efforts are impacting their sales – and the importance of our work. This feedback was the kind of feedback that makes you beam with pride and Continue reading →
We are hearing it every day, more and more companies are struggling under the pressures of doing more with less due to budget cuts and freezes. These are trying times, according to most headlines, where brief glimpses of a fast Continue reading →
We are hearing it every day, more and more companies are struggling under the pressures of doing more with less due to budget cuts and freezes. These are trying times, according to most headlines, where brief glimpses of a fast Continue reading →
Finally,the holidays are upon us and another year has whizzed by to be put on the books. It is during this time when most businesses are doing all they can to finish strong as they head into the upcoming year. Continue reading →
In our increasingly global markets I see an interesting trend: Companies are taking a single, powerful marketing message and they are using it around the globe.
Taking a message, product and brand overseas and across frontiers is as challenging as Continue reading →
Since 1976, Jack Henry & Associates has provided information technology systems to financial institutions. More than 30 years of business is quite a feat in an industry known for start-up technology companies that often fail and a significant number Continue reading →
One of the most important steps in executing a successful lead generation campaign is the development of an effective script. Often, there is a tendency to get bogged down with questions that are focused on uncovering specific data points. Too Continue reading →
In today climate of marketing accountability, the measurability of telemarketing makes it an attractive component for any lead generation program. Marketers are effectively using front-end (i.e. cost per lead, cost per appointment, cost per attendee) and back-end (i.e. cost per Continue reading →
