We have seen some fabulous results come out of responder or presales campaigns over the years. Given the expense of in-person events and the increase in the web as a method for contacts to gather information prior to a purchase, Continue reading →
Reviewing recent campaign metrics for an outbound lead generation campaign aimed at 1,000 prospects that downloaded a whitepaper, I found some interesting cost statistics, which are worth sharing.
In this particular campaign, the telemarketing targeted approximately 1,000
Market behavior is becoming less and less predictable – not only are we worrying about how customers will react to the market, but we too must act in a responsible manner with spending habits. With this being said, there is Continue reading →
You are committed to running a successful lead generation program.
You have invested your time and money to select the best partner, develop the best program, and provide the best training. You have gotten buy-in and input from key players Continue reading →
Whether using an outside telemarketing vendor or an internal team, marketers should be directly involved with the initial training and ongoing development of the agents who support their programs. In our recent Best in Class (BIC) analysis, forty Continue reading →
Does your company have a strategy for contact acquisition? Is it something you ponder? Could you track it? We all focus on demand generation targeting our current customers & prospects, but how much emphasis is put on adding new contacts Continue reading →
For telemarketing of which the primary goal is finding new prospective clients, it is important to engage a contact in a way that makes them willing to participate in the call. The most important thing to consider in script development Continue reading →
In the current economy, almost every one of us has felt at least some of the effect of the business downturn. Ask anyone, and either they, or someone they know has either been
Over the years, I have found that working with the lead generation agents to improve performance is an integral part of managing the call center. In fact, we cannot be efficient or successful if we do not make this part Continue reading →
With the economy deteriorating over the past year, it’s no surprise that marketers are changing the way they use specific tactics, such as B2B telemarketing. A new report from TeleNet Marketing Solutions offers a snapshot of how marketers are adapting Continue reading →
