TeleNet has a large high-tech client that rolls out marketing initiatives to companies of all sizes in all industries. When we reach out to larger accounts on their behalf, it easy to get a purchasing conversation going because Enterprise size Continue reading →
The owner of the first marketing agency I worked for taught me the three Cs of sales reps. In my opinion, this is something that all marketers should know, especially those tasked with creating leads for their sales organization. The Continue reading →
Last week, Ashley discussed the value of open-ended questions in a lead generation guide. Another key element of success when it comes to leveraging open-ended questions is to pay attention to and understand the nuances associated with how the contact Continue reading →
In a blog he wrote last November, Jon Plant explained the difference between a script and a call guide. In it, he referenced 6 considerations, which are important to the development of an effective call guide. There were two items Continue reading →
Even though email, online, and social media marketing have come to the forefront over the past several years, most companies still utilize direct mail as a part of their marketing strategy. In a recent study by Direct Marketing Association, over Continue reading →
You’ve launched a telemarketing lead generation pilot program! Now, you’re tasked with evaluating the effectiveness in order to understand the long-term benefits to your organization. Here are four questions to ask…
Is the Sales organization seeing value and opportunity in Continue reading →
You’ve launched a telemarketing lead generation pilot program! Now, you’re tasked with evaluating the effectiveness in order to understand the long-term benefits to your organization. Here are four questions to ask”
Is the Sales organization seeing value and opportunity in Continue reading →
Many times, we are faced with calling a prospect who we have never spoken to before and who knows very little, if anything, about our “product”. During that first call we can’t expect to build an instant relationship, but we Continue reading →
