While performing the routines of life at home one day,washing, folding, putting clothes away, dusting, etc., I thought about how productive I feel completing a list of
Lead nurturing is a key tool for successful telemarketing initiatives. Staying in touch with prospects, even where an opportunity may not yet exist, is crucial to building brand awareness and improving your organization reach in the market.
When utilizing Teleprospecting as a sales strategy, whether internally or utilizing a 3rd party vendor, it is easy to fall into the trap of defining success strictly on the basis of qualified leads uncovered during a campaign. While qualified leads Continue reading →
As a continuation of my previous post Tips for Teleprospecting Success, following are four more valuable tips to achieving success when teleprospecting.
DO YOURHOMEWORK Learn about your target audience. Understanding how your message will resonate with the target Continue reading →
My clients often ask me how I measure ongoing performance for lead generation campaigns. The obvious answer for most would be closed/won deals. Indeed, this is the ultimate success measurement but there are additional ways of gauging progress and performance Continue reading →
At TeleNet, we run a wide variety of different types of appointment setting campaigns , most with great success. As program managers, some of us tend to approach these campaigns with trepidation, as they are never without challenge, but successful Continue reading →
During the first quarter of 2012, the Internet has been packed with articles and valuable advice to help B2B marketers start their lead generation and teleprospecting activities off on the right foot. Here are just a few articles (and one Continue reading →
