In today’s increasingly digital world, it’s easy to assume that business interactions and sales are moving online. However, our latest data paints a different picture: the power of human connection is thriving. TeleNet has always championed the value of direct engagement, and the trends we’ve measured unequivocally support this philosophy.
Trend #1: Decision-Maker Engagement is Steadily Increasing – Up 35%
We’re seeing a remarkable increase in the number of decision-maker interviews per day. This stat is not just a fleeting anomaly; it’s a trend that has been steadily rising since late 2023. What’s truly exciting is that by the midpoint of 2025, we’ve reached a remarkable 35% increase following the initial uptick. Decision-makers are not only more available but also more willing to engage in direct dialogue.
Trend #2: Decision-Makers are Engaging in Longer Discussions – Up 19%
It’s one thing to get a decision-maker on the phone; it’s another to have a substantive conversation. Not only are decision-makers talking more, but they’re also engaging in longer, more detailed discussions with our LDRs and SDRs. TeleNet’s average talk time increased by a significant 19% in the first half of 2025 compared to the same period in 2024. To put this in perspective, our average talk time this year is higher than it has been in the previous six years! This isn’t just about clocking more minutes; it’s about the richness of the dialogue.
What This Means for You (and Us):
This isn’t just a statistical blip; these trends are an indicator of a shifting landscape. Decision-makers are engaging in meaningful conversations with marketers and sales development experts. They’re looking for solutions, insights, and partnerships that can genuinely address their challenges. They’re unpacking problems, exploring solutions, and are open to learning about new technologies. For TeleNet, this validates our dedicated approach to direct outreach and fostering relationships. For our clients, it means their crucial messages are reaching the right ears when they’re both listening and sharing.
Ready to see how these deeper connections can impact your bottom line? Contact an account executive today to learn more about our human-centric approach.