Most likely you have received the calls and emails before — “I am with ABC Company, and we are a leader in teleprospecting, appointment setting, telemarketing, yaddah, yaddah yaddah”. Nine times out of 10 these are standard introductory calls, looking for an easy opportunity. They’re quick to retreat once you tell them you have an internal team.
But then there are the select few companies who have done their research and already know you have an internal team. They are calling with purpose and value. Have you taken a moment to listen to what they have to say? You may not want to hang up the phone so quickly. Here a just a few reasons why you may want to consider partnering with a 3rd party to help achieve your marketing revenue goals.
Scalability for new initiatives: Ever have the executive team come back from an offsite conference and announce 3-5 new initiatives launching that are all high priority?? Nah, never happens. Well, since you can’t say, “sorry we cannot deliver on that” or “ok, we’ll just stop everything else,” you need a mechanism to increase your marketing efforts in an efficient fashion. A 3rd party tele-services group can provide the staff, management and expertise so you can increase your lead goal capacity without sacrificing quality.
Consistent focus to avoid back-burning: Many companies have an internal team with the teleprospecting function as one of many responsibilities. Even without new high priority initiatives, it’s easy for internal teams to back-burner teleprospecting. There are conferences and road-shows to promote, outside sales reps to support, accounts to research, channel partners to develop, etc. Suddenly, your teleprospecting initiatives are pushed to the back-burner (who really wants to make cold-calling their #1 priority anyway?). Having a tele-partner you can trust, who is diligently working on your teleprospecting efforts, ensures qualified leads are being added to your sales funnel on a consistent basis.
Essential building blocks aren’t skipped: Just like teleprospecting can be pushed to the back-burner by an internal team, other essential activities can be skipped all together. Here are just a few of the activities that a tele-partner can ensure remain a vital component of your marketing strategy:
- Contact Verification and Discovery – Marketers need quality data in order to develop effective marketing campaigns that consistently contribute to their company’s revenue stream. A tele-partner can thoroughly assess, cleanse and update your vital marketing data.
- Market Testing –Marketers are frequently tasked with promoting a new product/solution or entering a new industry or market segment. Before leaping into a strategy, it’s always a good idea to test the approach and messaging. A tele-partner can help you test the waters and iron out the kinks before a large-scale rollout.
- Trend Analysis and Reporting– Marketers benefit tremendously from reviewing trend and market analysis from their tele-activities. In fact, it can shape their upcoming initiatives. However, if your internal team is not inputting data in a uniform fashion or your systems do not allow for customizations, reliable analysis is tough to come by. An outsourced partner typically follows a more rigid data process with fully customized systems, giving you tremendously valuable trend analysis and reporting.
These are just a few of the reasons why you may want to spend some time speaking to the next tele-expert that contacts you – or even seek out a few on your own. It may be very well-worth your time and investment.