sales marketing alignment Archives - TeleNet Marketing Solutions

B2B Marketing – The Past, Present and Future of Tele

2019 marks 20 years in business for TeleNet Marketing Solutions, which is no easy feat in the business-to-business marketing world. Two of the company’s founders, Gregg Garrett and Kathy Rizzo, offer their observations on the marketing teleservices industry over the Continue reading →

TeleNet Marketing

March 21, 2019

Marketing Blog

3 Things your Sales Representatives MUST Know about your MQL Program

We’ve preached a lot about the importance of sales and marketing alignment and having a well defined lead-to-sales handoff process. We’ve offered lots of assistance and have published our best practices. However, let’s get real…Not every company, marketing manager or Continue reading →

TeleNet Marketing

May 4, 2017

Marketing Blog

Lead Generation is More Than Generating Leads

Generating, qualifying and delivering leads to the sales organization is only part of an effective lead generation initiative. Successful marketing managers are also focused on accelerating pipeline and ensuring marketing’s contribution to revenue.

Here are a few tactics that TeleNet Continue reading →

TeleNet Marketing

February 27, 2017

Marketing Blog

Why Sales Participation During Campaign Development Matters

Although sales feedback regarding marketing qualified leads is frequently recognized as a vital element of a lead generation campaign, it’s only one piece of a successfully integrated marketing and sales strategy. More times than not, sales involvement during the campaign Continue reading →

Kathy Rizzo

March 2, 2016

Best Practice Guides, Marketing Blog

sales marketing alignment Archives - TeleNet Marketing Solutions

B2B Marketing – The Past, Present and Future of Tele

3 Things your Sales Representatives MUST Know about your MQL Program

Lead Generation is More Than Generating Leads

Why Sales Participation During Campaign Development Matters

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