TeleNet Marketing, Author at TeleNet Marketing Solutions

How to Position Your Company Beyond the “Right Now”

Kathy comments about the role of Teleservices during economic struggle last week got me to thinking about how our calls have changed as a result of recent uncertainty. Specifically, we’ve needed to pay additional attention to the ways in which Continue reading →

TeleNet Marketing

November 5, 2008

Marketing Blog

Using Telemarketing to Shorten Your Sales Cycle

The economy is on everyone mind, both personally and professionally. I’ve had several clients ask about the role of Teleservices during this period of economic struggle. Last week, I provided some suggestions for how to focus your telemarketing dollars. Continue reading →

TeleNet Marketing

October 30, 2008

Marketing Blog

Building Databases and Uncovering Contacts : Leveraging the Internet With Telemarketing

Considering that over 60% of a telemarketing lead generation campaign success is directly attributed to the targeted database, it is evident how important data is to achieving desired results. Building and maintaining accurate contact databases is an ongoing challenge for Continue reading →

TeleNet Marketing

October 28, 2008

Marketing Blog

How to Keep (and even increase!) Telemarketing Lead Generation Budgets

At MarketingSherpa B2B Summit earlier this month, a survey of B2B marketers unveiled statistics relating to increasing or decreasing marketing budget by area. The report showed some trends. For instance, the majority of B2B marketers are planning to decrease dollars Continue reading →

TeleNet Marketing

October 23, 2008

Marketing Blog

The Importance of Lead Generation Goals: Setting, Communicating, & Tracking

Goals are the measurement of success. Without goals, how can you know if success was achieved? Thus, it is important to determine what success is and to communicate the goals necessary to achieve that success.

Goals are best created with Continue reading →

TeleNet Marketing

October 16, 2008

Marketing Blog

Do Your Telemarketing Lead Generation Goals Reflect the Big Picture?

As a telemarketing Program Director, my focus is selling services. Selling services requires a thorough understanding of our prospects individual and organizational goals. Likewise, the value of the service I provide when executing telemarketing campaigns, hinges on my ability to Continue reading →

TeleNet Marketing

October 10, 2008

Marketing Blog

The Three Fundamental

At Monday MarketingSherpa B2B Lead Generation Summit, Dr. Flint McGlaughlin from MarketingExperiments referenced that marketers need to think in terms of touches versus attempts.

We’ve written a lot about touches relating to our nurturing methodology, however, it important to also Continue reading →

TeleNet Marketing

October 8, 2008

Marketing Blog

Be Involved!! Call Calibrations are Critical for Lead Generation Success

It is now very common for call centers to utilize live call monitoring, as well as recorded call review as part of their quality control processes. However, as most of us know, telemarketing call quality can vary dramatically from vendor Continue reading →

TeleNet Marketing

October 2, 2008

Marketing Blog

Creating A Career Path Can Lead to Agent Empowerment & Retention

As discussed in a previous post, Agent Interviewing: How to Find the Best B2B Lead Generation telemarketers, interviewing and qualifying candidates for multi-channel marketing positions is not an easy task but once you have recruited those top candidates, how Continue reading →

TeleNet Marketing

September 18, 2008

Marketing Blog

Three Ways To Improve Your Lead Nurturing Strategy

Although more than 80% of high-tech marketers say they have a lead-nurturing strategy, 64% say their strategy needs improvement, according to a February 2008 survey by TeleNet Marketing Solutions.

As for which areas of overall lead-generation strategy tech marketers would Continue reading →

TeleNet Marketing

September 16, 2008

Best Practice Guides

TeleNet Marketing, Author at TeleNet Marketing Solutions - Page 30 of 37

How to Position Your Company Beyond the “Right Now”

Using Telemarketing to Shorten Your Sales Cycle

Building Databases and Uncovering Contacts : Leveraging the Internet With Telemarketing

How to Keep (and even increase!) Telemarketing Lead Generation Budgets

The Importance of Lead Generation Goals: Setting, Communicating, & Tracking

Do Your Telemarketing Lead Generation Goals Reflect the Big Picture?

The Three Fundamental

Be Involved!! Call Calibrations are Critical for Lead Generation Success

Creating A Career Path Can Lead to Agent Empowerment & Retention

Three Ways To Improve Your Lead Nurturing Strategy

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