Dissecting BANT Lead Criteria – How to Adapt this Standard to Today’s Environment Several years ago IBM coined the acronym “BANT” when training their sales team on what they should look for in a qualified lead (BANT = Budget + Authority + Need + Timeframe). Many B2B marketing departments and agencies are now Continue reading → Kathy Rizzo January 6, 2015June 27, 2021 Best Practice Guides, Marketing Blog Read More
