Dissecting BANT Lead Criteria – How to Adapt this Standard to Today’s EnvironmentSeveral years ago IBM coined the acronym “BANT” when training their sales team on what they should look for in a qualified lead (BANT = Budget + Authority + Need + Timeframe). Many B2B marketing departments and agencies are Continue reading → Kathy Rizzo January 6, 2015May 18, 2016 Best Practice Guides, Marketing Blog Read More
