Perhaps like many of you, I spent this past weekend cleaning house. On a hot and sunny Georgia Saturday, you can’t help but feel a little resentful when you’re stuck inside sweeping, dusting, folding laundry, and wondering exactly how it is that things get so out of order. I mean, where does all that stuff even come from? Worse yet, you know you’re only going to have to do it all over again in a couple weeks. Of course, if I had the diligence to do a little housekeeping every day, I wouldn’t have to waste a whole weekend with the dust bunnies. This got me to thinking about the data issues we face here at TeleNet in executing lead generation programs. It a bit like toiling away against whole armies of dust bunnies.
One startling fact that our clients – new and old – often struggle with is bad data. Even with the best possible list sources, our clients are constantly surprised by how much of their data is unusable. Understanding how data gets to be